AI will help your staff. Not replace them.

AI will help your staff. Not replace them.

Following a period of record-breaking inflation, vinyl records have been reinstated in the basket of ordinary goods used to calculate price inflation in the UK. The resurgence of a supposedly outdated technology makes sense. Despite the technical superiority of digital files, they simply can’t recreate vinyl’s warmth and depth.

In a similar vein, many of the proposed uses of AI sound to me a bit tinny.

For example, we often read how AI can attend meetings for us and can take summarised notes. Although that’s a neat trick, it presupposes that we attend meetings as passive listeners and that our contribution won’t be missed.

Similarly, I can use AI to create ideas, develop content, or draft a plan for my team. But a fundamental rule of human nature and good management is that people are far more likely to successfully execute their own thoughts and plans rather than those given to them by others – or indeed by an AI.

[Is your business ready for AI?]

Taking part in discourse, helping to shape ideas, and contributing to decisions – none of this is a waste of time that merits replacing with technology. It’s how people internalise ideas, become committed, and get set to deliver.

AI is certainly another step in making information accessible anywhere, anytime. As Google is a mighty tool for finding data sources, an AI chatbot provides a concise answer to most reasonable questions. These technologies devalue knowledge and ideas in the same way that a calculator devalues arithmetic.

But none of this has any value without sensible people energised to take action, because good people who know how to use the tools are the ones who make the difference.

Streaming was a revolution, yet the vinyl keeps turning! AI is a revolutionary tool, but people are actually the revolutionaries.

If you’ve got questions about how to revolutionise your business with AI, get in touch. As ever, we’re always ready for a no-strings, no-pressure chat.


Skye Aspden

Marketing Lead ????????

10 个月

It is a nice touch, bringing the in the Vinyl to illustrate a point, Graeme Freeman. Reminds me of a conversation with my developer in which he said to me: "AI won't take my job. A developer that knows how to use AI will." Quite right. Hands firmly placed on the steering wheel is what's needed when moving at speed and directing heavy machinery!

Phil Tinembart

I connect your personal brand with your SEO | Helped companies rank on AI search engines | I share content marketing frameworks that work

11 个月

AI is like a gift from the future, but will it save or substitute? Let's dive into the AI debate together. ?? Graeme Freeman

Marcelo Grebois

? Infrastructure Engineer ? DevOps ? SRE ? MLOps ? AIOps ? Helping companies scale their platforms to an enterprise grade level

11 个月

AI presents immense potential in meetings, idea generation, and decision-making. The debate continues on its ultimate role revolutionizing businesses. Are we truly prepared for AI's impact on our future? ?? Graeme Freeman

Simon Dodd

Managing Director at Link Mobility: the global CPaaS messaging solution for enterprise brands

11 个月

Totally agree with this post. Our Chatbot solution has an AI option but it’s fully customizable which enables customer service and marketing teams to collaborate and be creative with full control over the conversation. Improving the customer experience and thirst for instant answers and reducing call centre resources.

Paul Larner

Fractional CIO / CTO / CISO / IT Director, Certified CISO, Oxford AI certified, CIO100 2021 award-winner

11 个月

I think its also worth bearing in mind that companies using AI will be more attractive to staff who want to use AI. Is anyone still interested in working in the typing pool these days? Staff also need to develop their AI skills and they will be more valuable than staff without AI skills. This is the same revolution we had back in the 1980s with the desktop PCs...

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