AI Will Help Marketers Reach Customers with Personalized Messaging at Scale
The Global Entertainment Marketing Academy of Arts & Sciences
Home to a distinguished society of marketers and creatives showcasing excellence in entertainment marketing!
The first major business and technology event of every year is the Consumer Electronics Show CES, which takes place in Las Vegas in early January. This year, Tony Kadillak, Versus’ EP of business strategy, took his maiden voyage to CES to see what he could learn about artificial intelligence (AI) and other innovative new technologies impacting the entertainment marketing space.
Spotlight?caught up with Kadillak after the show to discuss how he thinks entertainment marketers will move forward with AI, what are some real-world applications of the technology, and other cool stuff he saw at the event.?Click?here?to read the entire edited interview.
Fox Sports Introduces IndyCar’s 'Fastest Racing on Earth'
IndyCar star driver Josef Newgarden is the first to be showcased in Fox Sports’ introductory campaign for Indycar, premiering March 2 on Fox.
The campaign, titled “the fastest racing on Earth,” dropped Sunday, January 12 in the NFL matchup between the Philadelphia Eagles and Green Bay Packers. Two additional spots, featuring drivers Alex Palou and Pato O’Ward, are on deck and a third is coming that will see Newgarden and O’Ward face off. Fox Sports plans to run the spots throughout the highly visible NFL playoffs and during Fox’s broadcast of Super Bowl LIX on Sunday, February 9.
Working with frequent production partner Special US, the Newgarden spot is fresh, fast and fun, using quick cuts, dramatic VFX and snappy copy to draw in potential fans.
“IndyCar has more risk, more danger, more thrills – that’s where we built the campaign,” said Blake Danforth, VP, marketing, Fox Sports. “A fun way to tell that story was to overload it and make it super fast-paced. We wanted to give sports fans a ton to get behind.”?
Like Fox Sports' IndyCar campaign,?Spotlight?is looking forward to showcasing all of your innovative work in 2025! Remember to submit your best stuff to?[email protected].
YouGov: Netflix's Paul vs. Tyson Fight Provided Brand Lift for Netflix and its Marketing Partners
The fight between Jake Paul and Mike Tyson concluded with a victory for the 27-year-old influencer. However, was this also a win for the brands associated with the event?
According to a YouGov survey of 1,821 UK-based and 1,035 US-based boxing fans, only 7% of British and 27% of American fans had a favorable opinion of Jake Paul. In contrast, Mike Tyson was viewed more positively, with 44% of British and 69% of American fans holding a favorable opinion of him. Despite these differing opinions, the clash of these high-profile celebrities attracted 64 million viewers from the UK and US, as reported by YouGov Behavioral.
YouGov Sport’s new BIS-X methodology revealed that Netflix experienced a positive brand health score throughout the month of December 2024, supporting a 15% increase in Net Sponsorship Value across their 14 branded ringside assets.
Read more at YouGov's?blog post.
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Stream Hatchet: Holidays, Except Easter Sunday, Don't Boost Live-Streaming Viewership
Data intelligence company Stream Hatchet looks at how live-streaming viewership changes during key holidays on the U.S. calendar, before delving deeper into the so-called “Q5” period around Christmas and New Year’s for 2024 to discover what events still have the necessary pull to keep viewers online.
Read the full blog post?here.
Resources, Donation Links for Entertainment Marketers Affected by LA Fires
As a Los Angeles-based organization, the Global Entertainment Marketing Academy of Arts & Sciences (GEMA) feels the impact of the recent wildfires that have destroyed cherished communities, displaced families and created widespread challenges across Southern California — a situation that is unfortunately continuing to unfold.?
At the same time, we at GEMA have been deeply moved by the outpouring of support from our members from all over the world who have reached out to check on their colleagues and friends. This incredible solidarity exemplifies the strength and connection of our global community.
To all those affected, our thoughts are with you, your loved ones, and everyone facing evacuations or losses. We are also profoundly grateful for the bravery of first responders and volunteers working tirelessly to protect lives and homes.
??As Los Angeles continues to work through this disaster, GEMA has compiled a list of resources that may help during this challenging time. We’ve also listed some crowd-funding sites for members of the entertainment marketing community who have lost their homes. If you know anyone that we have not included, please reach out to us at?[email protected].