AI has come a long way in 2023. Year full of breakthroughs and advancements.??

??What was hardly imaginable at the beginning of 2023 is a new normal. In 2024 AI will further accelerate, it′s inevitable.??

The key question and challenge from my perspective: What will be the speed and level of adoption among businesses, especially among small and medium enterprises? ??

There are several myths among SMEs - e.g. AI is only for large companies with huge budgets. Actually, it can be quite an opposite. My mission is to debug this myth and leverage generative AI for small and medium businesses growth and scaling. ??

?? AI enlightenment - seeing once is worth hearing a hundred times. This is especially true for small and middle enterprises.

While traveling with a friend of mine to the mountains ??, we had time for a deeper discussion about AI and its possibilities and limitations. He has been active in IT development for many years, constantly busy with ongoing projects and delivery. He claimed he saw the AI potential, but ongoing project responsibilities and constant hunt for delivery are No.1 priority and there is no time to play with AI and explore what is possible and where are the limitations. Fair point and understandable. Yet, shortsighted.

When we further discussed use cases and areas where AI can already help, he started to be more and more curious. At some point he asked me to show what it can do. I?told him to choose any set up, any picture he can think of. No limits. He chose polar bear with Inuit Eskimo boy in winter nature. ??

Challenge accepted, it took me 30 seconds to wrote prompt, plus one short iteration. Overall, less than 1 minute and here is the result:

I?used mobile (on the move), ChatGPT Plus. My friend was genuinely impressed by the power - speed and quality, so much that we agreed to explore use cases they can leverage in their IT business. ????

?? AI & ??Architecture. There is immense potential to leverage AI in niche segments!

The #architecture industry is still in the early stages of adopting advanced AI technologies, yet the landscape is rapidly evolving. Another creative industry will be heavily impacted & transformed by generative AI.

4 key use cases: 1) Design assistance 2) Visualization & Rendering 3) Urban planning & Landscape design 4) Historical restoration

Ateliers that have already deployed generative AI and leverage it in their practice report following benefits:

?Efficiency increases: significant time savings in design and planning stages, sometimes cutting down the design time by up to 50%.

?? Cost savings: The reduction in time and resources directly translates into cost savings, both in the design phase and in the implementation of more efficient, sustainable solutions.

?? Innovation: The use of AI has allowed firms to push the boundaries of architectural design, exploring forms and solutions that might not have been feasible before.

More details on this use case ?? https://www.dhirubhai.net/posts/branislav-%C5%A1midt-27b08213_ai-architecture-love-or-hate-activity-7141458773222625280-K6MG?utm_source=share&utm_medium=member_desktop

?? Video creation is being changed by AI once and forever

?? Still paying significant money for various business promo videos, short product or social media videos. This can change in 2024. There are already tools that can save substantial money and increase efficiency.

To illustrate the potential and power of available tools I have created short sample video https://youtu.be/rscpBDvSfPg?feature=shared in 10 minutes from scratch with basic (almost none) video skills, for 0€ within a free trial of https://akool.com/ - generative AI platform for creators and innovators.

??♂? Imagine what I could do with paid version and let′s say in 2 hours. Imagine what your team could do in just a few days or weeks. ??

How generative AI can boost consumer marketing - use case

From automating processes and powering hyper-personalization to permanently altering the idea generation process, generative AI is poised to be a catalyst for a new age of marketing capabilities.

?? Generative AI (Gen AI) is revolutionizing consumer marketing, offering unprecedented personalization and efficiency. By enabling rapid content creation, hyper-personalized campaigns, and insightful customer data analysis, Gen AI is significantly reducing marketing campaign timelines.

Companies like Michaels and Stitch Fix are leveraging Gen AI for tailored customer engagement and product recommendations. This innovation is projected to boost global economic productivity significantly, with marketing poised to benefit substantially.

However, companies must navigate Gen AI's potential risks, such as data privacy and algorithmic biases. The future of marketing with Gen AI points towards more sophisticated, personalized customer experiences and the need for strategic integration of Gen AI into marketing functions. More details how generative AI can boost consumer marketing - analysed by McKinsey & Company.

?? AI-powered business tools worth to explore and leverage:

? Create professional Logo / Brand in minutes:

https://looka.com/ ?AI-powered platform to design a logo and brand you love. Easy to use, powerful tool for logo/brand creation.

? Summarize huge & complex PDF documents by chatting/commanding AI

https://www.humata.ai/ Let the AI study any PDF for you - asking is faster than skimming. Incredible level of understanding of context.

? Workflows, Task lists, Mind maps ... AI-powered productivity.

https://www.taskade.com/ Unlock the power of artificial intelligence. Instantly generate task lists, mind maps, meeting agendas, and custom workflows. Engage with an intelligent AI assistants and collaborate with your team, all within one unified workspace.

Take care and enjoy your holiday season! ???

??♂? I′am Braňo - I help businesses to tackle some of the #AI challenges to stay competitive, thrive and scale in the new AI-enhanced era. Want to explore options? Follow me or business AIgency / reach out via DM.