AI and Geopolitics continue to dominate European tech influencers online discourse

The world’s most successful companies use data to inform key business decisions. We believe that communications should be no different.

The Tyto Relevance Index? is our proprietary data-powered insights service which uses social media data to reveal the technology and socioeconomic topics that dominate the public discourse of Europe’s technology community.

Based on the public social media posts from over two thousand influencers in the Tyto Tech 500 community from the UK, France and Germany, the Tyto Relevance Index? provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.

We have summarised the main findings of the latest quarterly Tyto Relevance Index? below and you can read an extended analysis about the key trends on our blog. If you want to receive our insights straight to your inbox every month, subscribe to the Tyto Relevance Index? here.

Tech trends

Share of social posts in the pan-European region last quarter

Socioeconomic issues

Share of social posts in the pan-European region last quarter

These graphs display the most prominent topics of social posts from January to March 2024 across the UK, Germany, and France.

Key highlights

• Year-over-year,?the top three most dominant tech topics in Q1 2024 remain the same as last year: AI & ML (36%), Data economy (16%) and Cybersecurity (12%). These three tech topics account for close to two thirds (64%) of the conversations we analysed in the UK, France and Germany. Compared to last year, this trio have increased their share of the conversation by nearly 7 percentage points (p.p).?
• Over the last three months, AI & ML and Data economy occupy the first and second position in the rankings for all three countries, but the third position is different. In the UK and France it is Cybersecurity, but in Germany it is GreenTech, while Cybersecurity ranks fourth. This trend has continued since the previous quarter.?
• Other fast-growing tech topics across regions in Q1 2024 include: Automation (+1.3 p.p) in France, Virtualisation (+1 p.p) in Germany, and GreenTech (+0.8 p.p) in the UK.?
• Meanwhile, Geopolitical conflict & instability continues to be the most discussed socio-economic topic in Q1 2024 among European tech influencers, accounting for 21% of online conversation. Climate change remains in 2nd place, accounting for 14% of conversation with a drop in relevance of -3.9 p.p, while Transportation maintains its 3rd place with a 9.6% share of the conversation, though it also displays a downward trend of -0.2 p.p.?
• On a year-on-year basis, Geopolitical conflict & instability and Climate change have swapped 1st and 2nd place, while Health risks has dropped from 3rd place to 5th behind Transportation and Social inequality.?

Tech trends

How has the share of social posts around each tech topic evolved in Europe?

Socioeconomic issues

How has the share of social posts around each socioeconomic topic evolved in Europe?

This is how the share of social posts has evolved during the last three months across the UK, Germany and France. Interested in in-country data or comparing two countries? Click here.

Tyto Tech 500

The ranking of the top technology influencers in Europe

How is the Tyto Relevance Index? created?

The Tyto Relevance Index? analyses the most prominent topics being discussed by the most influential people working in technology from across the UK, France and Germany.

It analyses public social media posts on LinkedIn and X of our Tyto Tech 500 cohort of influencers – over two thousand individuals – spanning 30 different categories related to technology and socio-economic trends.