AI-Generated Ads Make Shoppers Wary
Consumers are growing skeptical of AI-generated ads, seeing them as inauthentic and often easy to detect. While AI offers powerful tools for data and content creation, experts argue that a human touch is essential to make marketing resonate.
This Week's Retail Rundown:
IS YOUR BRAND READY FOR A TARIFF OR RECESSION SHOCK?
The potential for new tariffs or a recession could impact retail margins overnight. Without a resilient strategy, brands risk being blindsided by sudden cost increases and shifts in consumer spending. Imagine facing high import costs or dwindling demand, forced into price hikes and markdowns that erode profits.?
Get ready with First Insight. Let us plan your “what-if” scenarios by identifying “margin movers” that can sustain higher prices and trimming underperforming products. Protect your margins, adapt quickly, and face the future with confidence.?
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INDUSTRY NEWS | WHAT WE'RE READING
How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty
Amazon’s Prime Day has?shifted holiday marketing earlier, with many brands launching in Q3, yet 89% of consumers think pre-October is too soon. Brands now face a tighter window to engage shoppers, focusing on emotional, loyalty-driven campaigns amid the shortened season.
Ralph Lauren Raises Sales Target on Strong Holiday Demand for Sweaters, Shirts
Ralph Lauren raised its?annual sales forecast?as strong holiday demand and price-insensitive shoppers drove a 6% revenue increase, with projected 2025 growth now at 3% to 4%. Despite global luxury challenges, the brand saw gains in China and North America.
Lowe’s Launches Digital Home Platform to Support Its Loyal Customers
Lowe’s new?Digital Home Platform?helps MyLowe’s Rewards members manage home products, warranties, and maintenance with personalized info, reminders, and access to parts and guides.
RETAIL Q&A | INDUSTRY QUESTION OF THE WEEK?
INSIGHTS IN ACTION | FINDING THE PERFECT COLOR: A RETAILER’S DATA-DRIVEN APPROACH
How do you choose the best color options for a product? A retailer used First Insight’s platform to identify which of their 9 color options would resonate most with customers.
The goal:?Determine the best color selection for an item by analyzing customer preferences.
The result? Three color options had low Total Value Scores and high negative sentiment, leading the retailer to eliminate those choices. This allowed the merchant to focus on the top-performing colors, ensuring the best selection for their customers.
WEEKLY RETAIL QUOTE
In retail, reputation is everything—it takes years to build trust with customers but only moments to lose it. Listening to your customers’ needs, understanding their feedback, and delivering quality experiences are key to maintaining loyalty and standing out.
IN THE LOOP | WHY T.J. MAXX IS SO POPULAR
RECENT FORBES EDITIONS |?BY GREG PETRO?
About First Insight?????
First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. Our platform enables retailers and brands to boost revenues and profitability by informing strategic decisions with consumer data and removing guesswork. Trusted by hundreds of leading retailers, vertically integrated brands, mass merchants, and wholesalers, First Insight leads in optimizing strategy, product, pricing, and marketing decisions.
Visit??www.firstinsight.com?to learn more, or if you're interested in harnessing the power of First Insight's Retail Decision Platform for your business,?let's talk!