AI and the Future of Creating: A Special 7-Part Report, UGC Casting Revamp Results in Best-Performing Content Ever, Social Search Strategies, and More
Artificial intelligence (AI) is having a profound impact on how we view, create, and make a living out of creating. According to Forbes , in the media and entertainment sector alone, AI is valued at $13 billion. By 2030, that value will jump to $99.3 billion.?
In the coming years, AI will likely have a major effect on virtually every field or work, including the creative arts. In addition to being used in areas like writing and VFX to perform repetitive work, AI is also creating pieces of high-quality graphic art and other promotional materials at a faster rate than humans.?
Influencers looking for an AI-assisted leg up have more tools at their disposal than before. At the moment, generative AI marketing tools can help human influencers who are looking to track current trends and optimize their workflow. Content creators are turning to apps like Notion AI to streamline their campaigns, put out posts faster, and find new ways to reach users.
AI is also connecting brands and influencers. For example, marketing pros can use IMAI to find social media personalities who are the best match for a given campaign.
“Virtual influencers” are now also on the scene. Kuki AI is a conversational 3S avatar chatbot created by Steve Worswick, the senior artificial intelligence designer at ICONIQ , to interact with users on her own site and on social platforms like Facebook and Twitch.?
“Kuki is programmed to have an answer for everything,” Elizabeth Snower , the co-founder and chief operating officer of ICONIQ, told Virtual Humans . “To understand the conversation, she uses natural language processing to analyze the information given to her by the user. If you ask her any random question, she will have an answer for you—and chances are it’s going to be impressive.”
AI like Kuki still requires a team of humans to create the content for their social accounts. “I think we are still a pretty long way from having an AI that manages its own social media,” she added.
From ethical concerns to the future of the industry, our 7-part series has everything you need to know about the ways AI is shaping the present and the future of how we create.
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Consumer Services Provider Finds UGC Creator Success on First Try
When COVID struck, Dominique Jordan, senior creative producer at Jerry, was tasked with making their in-house content sourcing and production more efficient.?
No longer wanting to spend time consulting multiple avenues to prospect and hire talented UGC creators, Jordan turned to Backstage . “I felt like this was the one-stop solution we needed.”
Jerry is an innovative auto insurance broker and refinance provider. With a top-rated insurance app and millions of US-based customers, Jerry understands its demographic as tech-savvy users who spend a lot of time on social media. Jerry’s marketing strategy includes in-house production of UGC-centered social media, streaming, and other DTC ads.
Find out how Jerry was able to:
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How Backstage Helps Branded Content Creators
Looking for a one-stop shop to find all the talent you need to crush your next branded project? With tens of thousands of talent profiles, Backstage’s vast talent marketplace has all the successful actors, models, creators, and more you’re looking for. And workflow tools enable you to easily find right-fit candidates in a fraction of the time. Find out how Backstage empowers you to create better content faster and tell your brand story.