AI Is Freaking Us Out, Pay Transparency for Creators, and More

According to Mark Singer , US CMO at Deloitte Digital (via AdExchanger), AI will disrupt the advertising industry more than the internet did, more than TV shook a radio-dominated advertising landscape.

But it’s not a deathknell.?

“Agencies are not going to be replaced by robots,” he said. “But AI is going to be a big part of the future of the agency.”?

The hype around generative AI and its rapid evolution has been kind of freaking us out for a while—and maybe a lot more just lately. Even Steve Wozniak is unsettled (compared to his more chill outlook in 2018).

As usual when the news is mixed and changing every day, it’s easy to panic. But most experts think Skynet probably isn’t imminent and there will still be jobs for creative people.

If you’re feeling sweaty about how generative AI might wreck everything, here are some calming insights about the state of things, how AI can genuinely help brand marketers do their jobs, and fun ways you can use it for new ideas and tasks right now:

• The open letter to pause AI dev isn’t actually that scary a gesture
• What consumers think about emerging AI tech
• Marketers will keep being the heart of intention and strategy, AI will handle the labor
• Mar tech already has a whole bunch of new tools to sell you
• How an NYU Dean of Students uses ChatGPT every day?

Pay Transparency for Creators

Pay transparency has become less of an employment strategy and more of a legal requirement as laws continue to be passed in states and cities across the US and other parts of the world, requiring disclosure of job pay, even for remote workers and independent contractors.

According to Business Report, in 2023, 20% of all U.S. workers will be covered under pay transparency laws.

Certain laws cover remote workers, “such as New York City, where coverage exists if a worker could perform the job in the regulated location, or Colorado, where employers with at least one employee residing in the state must comply.”?

Alexandra Barnett, a lawyer with Alston & Bird in Atlanta, told SHRM that employers “need to be cognizant that employing a hybrid or remote worker in New York City could cause them to become covered under the law and require their compliance with its pay disclosure requirements."

Find out more about pay transparency, who has to follow the laws, and what not to do when it comes to implementing pay transparency.

What Else You Should Know

• It’s been around a while, but video podcasting is gaining new momentum
• The science behind how listeners process digital audio and why you should care
• A marketer’s guide to deepfakes, starring Bob Ross

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