A.I. Explore: Generative AI for Creatives - in Branding (p. 3)

Wrapping up my last post (in part 2) I showed how I was able to have Chat-GPT create 3 different sets of 3 Direction Attributes each, by observing my list of supplied Brand Attributes (3 to 6 word/phrases for each of the 6 Attributes listed).

[ read it here: (part 1) https://www.dhirubhai.net/posts/brianwsykes_ai-aicc-generativeai-activity-7087394895715332096-8_tz

+ (part 2) https://www.dhirubhai.net/posts/brianwsykes_ai-explore-unleashing-the-power-of-generative-activity-7087769656853217282-FDxW ]

[ watch it here: ( this combines parts 1 + 2 in 1 video ) https://www.dhirubhai.net/posts/brianwsykes_unleashing-the-power-of-generative-ai-in-activity-7087866878408208384-EzZt ]

Next steps....

When working on Branding, and I have the 3 sets of 3 Direction Attributes, I would then begin crafting a collage. Not artistically at this point - just fast references that represent each set. To hone in on the things that I should be looking for to create my dump file, I can utilize Chat-GPT to refine my search parameters.

How do you do that? You explain specifically what you are looking for from Chat-GPT. Be clear and as precise as you can be. Here is how I approached it for the 3 sets it had provided me.

There is not really a formula, but a procedural process for asking what you want of Chat-GPT. I say that because if you only copy-paste existing formulas, you limit your capability to do outside of or beyond what you have a formula to accomplish. This is me teaching you how to fish.

Chat-GPT responded:

Absolutely, this makes perfect sense. You're looking for a comprehensive direction for each of the three sets to guide your Moodboard creation. Let's go:

Set 1:

• Words: Fun!, Funny, Fosters positive relationships
• Why chosen: These attributes create a unique identity that is joyful, humorous, and relationship-focused, standing out in a market that often takes itself too seriously.
• Other brands: Old Spice - Known for their humorous and unconventional advertising.
• Colors: Bright Yellow (for fun and positivity), Sky Blue (for openness and positive relationships), Bold Red (for energy and action).
• Typography: A fun and whimsical handwritten font that still maintains readability, such as "Patrick Hand".
• Imagery: Lively and vibrant images, with a mix of real-world and cartoon-like or exaggerated elements, to accentuate the humor and fun of the brand.
• Other: Consider using playful design elements and layouts in your marketing collateral.

Set 2:

• Words: Gift givers looking for a niche / funny gift, High quality soaps and candles, Funny / goofy
• Why chosen: These attributes define the brand as a high-quality, humorous gift supplier, setting it apart in the gift market.
• Other brands: Lush - Known for their high-quality, whimsical, and often humorously named products.
• Colors: Pastel Pink (for the gift market and to hint at humor), Cream (to represent the high-quality soaps and candles), Deep Purple (for a touch of luxury and quality).
• Typography: A clean and modern sans-serif typeface that communicates quality and readability, with a quirky handwritten font for highlights and accents, such as "Open Sans" and "Amatic SC".
• Imagery: Images should focus on product showcases, possibly with whimsical, funny scenarios or props added to highlight the humor aspect.
• Other: Packaging could include funny or pun-laden descriptions, enhancing the humorous aspect of the brand.

Set 3:

• Words: Motivating, Moved to Action, A heartfelt story
• Why chosen: These attributes project an emotional and motivational brand that inspires action and tells a heartfelt story, deeply resonating with customers.
• Other brands: Dove - Known for their motivational and heartwarming campaigns, encouraging positive action.
• Colors: Warm Orange (for motivation), Soft Blue (for inspiring action), Pastel Yellow (for the heartfelt, positive element).
• Typography: A strong, clean serif font for readability and a touch of sophistication, with a more personal-feeling script font for emotional highlights, such as "Merriweather" and "Dancing Script".
• Imagery: Images that convey motion or progress, mixed with personal, emotional moments that tell a story. Could include inspirational settings or scenes.
• Other: Consider using storytelling in your marketing strategy. This could be customer testimonials, behind-the-scenes looks at product creation, or sharing the stories behind the products.

I now have a solid direction for 3 different sets in this branding exercise. I could hand off this information to 3 different designers and they would have clear direction for what to begin searching and collecting, or I have for myself a clear direction to take for each set to begin crafting dump files or collages of visual ideas from which to create my Moodboard.

More tomorrow...

A.I. Explore with Brian Sykes