AI, EVs, and Google Analytics Dominate Digital Dealer
Peter Barba
Electrifying Dealer Websites | CEO & Co-Founder at Lectrium | URBAN-X | Antler | NADA
The world is evolving at breakneck speed—AI is transforming entire industries, and electric vehicles are already claiming nearly 10% of all new vehicle sales in the USA. In the automotive world, it’s adapt or get left behind.
Conferences like Digital Dealer Conference & Expo and National Automobile Dealers Association (NADA) give dealers the chance to witness & discuss industry innovation, and I was happy to attend Digital Dealer last week in Las Vegas. Below are themes that stood out to me most last week!
AI in Dealerships
Big money is going into automotive AI. Numa just raised $32M to automate service appointments. Impel reportedly raised $100M+ to hyper personalize customer experiences. Both companies had large booths at Digital Dealer.?
My thoughts on AI in Automotive
The AI movement is still in the first inning for automotive, and it spells significant disruption and profit opportunities for savvy operators.?
Here are a few 1-sentence ideas for how dealerships will leverage AI to grow their profitability, efficiency, and customer experience:
AI offers dealerships a powerful way to enhance customer experience and communication without increasing headcount—turning this technology into a major profit-driver. Over the next 10+ years, watch for AI-empowered-operators to outperform traditional operators.
In the next decade, dealerships that fail to embrace AI won’t just be playing catch-up—they’ll be out of the game altogether. This is not just a trend; it's the new competitive standard. The same goes for EVs.
EV Improvements for Dealerships
This year at Digital Dealer, general EV-sentiment was positive. Many dealers in attendance see EVs as opportunities to gain market share against pessimistic competitors. My company, Lectrium , exhibited our EVDP marketing and sales technology for new & used EVs.
Lectrium helps dealerships overcome affordability and range objections with our EV Savings Badge and EV Range Map. We are very pleased that multiple dealerships signed up for the EVDP Bundle on the floor during Digital Dealer, and we hope many more choose to partner with Lectrium moving forward!
VDPs were originally built to sell Gas cars! To properly market and sell EVs, major upgrades are needed. See our upgrade for yourself by booking a demo with me here !
Building a healthy EV division is all about turning units quickly, and building value in the cars to protect gross profit. Soon 10% of all new cars sold in the USA will be electric!
New. Used. Electric. Measure separately so you can improve!
领英推荐
Should we do an “Electric Avenue” for conferences going forward? Imagine if all EV-focused vendors were in an all-in-one section of a conference hall, so dealers who want to sell EVs can find all possible ways to gain an edge! This year, we were near our friends from URBAN-X BMW + MINI innovation program, vsNEW !
Google Analytics (GA4) with our friends
Google Analytics experts like George Nenni , Dave Spannhake , and Joe Leano paved the way with informative presentations about GA4 and Automotive Standards Council (ASC).?
From setting up ASC events on Gallery engagements (shoutout to Joe Pistell ), to ensuring Google Business Profiles are accurate and showing the proper hours ( Tiffany Colato from The Niello Company ), these sessions covered it all.?
Google plays a crucial role in dealership operations, but it shouldn't be fully trusted. That's why Dave's comments on 'Negatives can be Positives' when setting up negative keywords for Google Ads campaigns really resonated with me!
For vendors like Lectrium , it is super key to push events into dealer GA4 accounts. You can only improve what you can measure!
Bonus Content
Great session from George Nenni on setting up ASC events through GA4.
Insights from awesome leader Dennis Gingrich on cooperation vs competition with 3rd party listing websites.
Keynote from April Simmons , Kevin Frye , and "Big" Al discussing AI, EVs and GA4. This was an extremely informative session from dealers in varying parts of the country who are innovating rapidly around AI. I would love to discuss EV strategy with them more deeply.
Big crowd at Digital Dealer in the Keynote Hall.
Send me an email [email protected] to discuss EV strategy & tools at your dealership or Automotive Group. Enjoy October! Go Guardians!!!
Finding revenue from shoppers who are already on your website.
1 个月The AI revolution in automotive is here, and the possibilities are endless from AI-driven service updates to personalized customer interactions. And of course marketing. Dealerships that adopt AI now will be the ones leading the way tomorrow. The challenge is that it can do so many things that us AI companies need to get our stories straight!
Google Analytics ???? YouTuber, problem solver, consultant. Author of 3 digital marketing books on Amazon | Demystifying digital marketing | Creator of GMBspy
1 个月Great connecting at Digital Dealer Peter, and great summary, thank you for joining my session!
Co-Founder at Lectrium | Helping dealerships sell more EVs | Urban-X | Antler | UNLEASH+ | WEF Global Shapers | New York ?? Vilnius
1 个月Very insightful - you covered it all! ???? Last year, half of the dealers loved to talk about EVs, and another half just hated them and did not talk at all. This year it was much more positive - everyone has to sell them. Doesn’t matter if you like them or not, you need to sell them ?? and it is easier to sell with Lectrium products!