AI-Everybody is talking about it, should you use it for writing articles?
I write, a lot. And there are no constraints on my writing.
If I am not online, I will be scribbling words in my notebook with a light mind and heavy Pierre Cardin.
I write for the love of writing and it takes hours. I enjoy the time invested in the writing.
Then I post two blogs on Medium and a post on LinkedIn and Reddit to see that the feed is flooded with AI-written content.
It is high time now that we should acknowledge the fact that AI intervention is inevitable and ponder upon the thought of where human-created content will go from here.
Do you have any future as a content writer?
Are you competing with AI?
Should you be using AI?
To answer these questions I delved into research to see how AI-written content performs on Medium and LinkedIn.
Moreover, where would you stand as a marketer if you use AI for your content writing?
AI Content has reach but..
Most of the content that I came across had a good reach.
Both Medium and LinkedIn pushed AI-written content and had a good engagement.
But does having reach and engagement goal of an entrepreneur or a marketer?
The goal is to convert. And to convert you have to divert.
I will discuss more of the downfalls of AI written content but here I want to specifically mention a case why you should stay away from AI written content.
I have been studying a LinkedIn account for a while now which posts AI-written content only.
It has amazing views on the post and phenomenal engagement.
So much so that, it tempted me to use AI for Writing my articles.
But when I clicked on the offer the account was promoting following screen popped up.
After looking at this screenshot, I am no more tempted, but also doubt if the engagement on the account is legit.
People have reported it as a spam. And it has happened to the account holder business.
What is the use of such content if it deceives the creator and the audience?
Handmade is expensive
If you are a luxury marketer or luxury buyer, you know the value of handmade products.
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Handmade products offer a value that is timeless and priceless.
Said so, A reader will always sense if the content is written by a human or AI.
Whenever I suspected and checked on the AI content detector, which major platforms use now, the content came out to be AI-generated.
There is beauty in the imperfection.
The petals of a flower are not the same and symmetrical. The imperfection makes it more beautiful.
The silence of an electric car can not compete with the roar of Lamborghini.
AI will never replace human-written content.
AI-written content might look good, but it does not feel just right.
AI is a tool Use it
I use AI, not for writing but for logical things. It performs well if you want to gather facts, write a code or need something to brainstorm.
It has a vast database that is beyond human comprehension.
It can help the confluence to seemingly different ideas and present them point-wise.
It can help to elaborate on topics which would take you an hour to do otherwise.
But that's it! It is nothing more than a tool.
Conclusion
Publishing AI-written content on any platform can hinder your growth in the long term.
You don't yet know what the future holds for the domain of AI.
There would be an arena where people would go to read and see AI-generated content.
There would be organic spaces virgin and sterile to the AI-written content.
At the end of the day, I think keep writing.
As long as you love what you write, there will be people who will love to read what you have to say.
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