AI-driven UX, B2B Startup Hiring, and Figma Variables
Super User Studio
We’re a digital product design & innovation consultancy shaping the next generation of B2B software.
This week's bite-sized Experience Design Digest considers how AI-driven UX practices may help designers create more powerful and relevant experiences than ever before. We also feature insights into designer hiring patterns in B2B startups, plus how taking a structured and scalable approach to Tokens & Variables in Figma benefits designers working on complex platforms.
AI-driven UX enables designers to harness the potential of AI tools and algorithms to create digital experiences that resonate with individuals like never before. Dhananjay Mukerji describes how the field of UX design has a future and when integrated with AI the opportunities become endless. He includes a list of top AI design tools.
Lenny Rachitsky provides intriguing insights into hiring patterns within B2B startups, revealing that while only 10% of initial hires were designers, over 40% of companies integrated a designer within their first three hires or had a designer co-founder. The early inclusion of designers in B2B startups underscores the vital role of UX/UI in product development and customer acquisition. Balancing the pivotal role of design with other crucial domains like product management and sales, especially in the nascent stages, poses an interesting challenge and strategy point for startups.
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Gheyath Huzayen shares valuable thoughts on structuring Tokens/Variables within Figma, which align closely with practices observed at Super User Studio. Effective structuring of variables in Figma is paramount for streamlining the design process and ensuring design consistency. Adopting a structured and scalable approach to organising Tokens/Variables, can significantly benefit design teams, especially within larger and more complex projects.
In Conclusion
This concise digest aims to share the latest in both thought-provoking and practically helpful articles from the world of B2B product design. More insights to follow next week, but until then, keep innovating and designing with purpose!
This digest is brought to you by?Super User Studio.?We’re a digital product, design & innovation consultancy shaping the next generation of Enterprise Software.