AI-driven transformation at scale

Demand for content is accelerating and percentage of revenue devoted to its creation is increasing. And in the age of generative AI, consumers expect a hyper personalized experience with their favorite brands- enter Adobe and IBM’s partnership.

For more than 20 years, we have partnered with Adobe to help the world’s largest enterprises leverage technology to deliver more impactful customer experiences and run their businesses more productively.

Together, we deliver trusted, AI-powered experiences that delight customers across every digital touchpoint. Our experts help you leverage Adobe’s technology to create tailored solutions specific to your business—unlocking the value of your customer data to make every interaction more personal.

Dive Deeper into the Partnership

Listen to Jonathan Adashek , SVP of IBM Marketing & Communications, break it down below. ??

?? IBM at Adobe Summit

?? Delivering AI-powered customer experiences

The Content Supply Chain’s AI Awakening

• Only 50% of organizations achieved their planned AI adoption by the end of 2024.
• Yet, 84% still say generative AI can successfully scale the creation and delivery of personalized experiences.?

While the surge of enthusiasm around generative AI and content supply chains has dramatically increased - the speed of operationalization has fallen short of organizations’ optimistic expectations.

In a partnered study with Adobe & Amazon Web Services (AWS) , IBM Institute for Business Value shares why organizations who take a holistic approach by investing in strategic planning and robust financial and human resources report a 22% higher return on their content supply investment and a 30% higher ROI on their gen AI integration.

?? How to go from bottlenecks to breakthrough ROI

IBM Named an Adobe GenStudio Partner of the Year 2025

We are honored to receive the?2025 Adobe Digital Experience GenStudio Partner of the Year - International?award. ??

Adobe GenStudio is an end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences.

?? Dive into this first-of-its-kind recognition?

Personalize with Gen AI

In this episode of our AI in Action podcast, listen to Emily M. , Head of Global AI Strategy, Adobe , and Pierre Charchaflian , VP, Senior Partner and Marketing Practice Global Leader, IBM , talk about how gen AI is changing the game when it comes to personalized marketing content. ??

IBM Think 2025 is Just Around the Corner

Join us 5–8 May 2025 in Boston, Massachusetts to experience AI like never before. ??

?? Register to attend today

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Let us help you keep up with the speed of AI. Tune into our AI in Action Podcast to learn how to put AI into practice: ibm.biz/BdKFgN

Explore our other podcasts, including Mixture of Experts, Smart Talks, and Transformers.