AI-driven Strategic Intelligence: a Multidisciplinary Approach

In 2017, we embarked on research that culminated in establishing Trensition in 2019. Little did we know that our concept of context-based trend analytics would eventually serve as the foundation for strategic decision-making in organizations across the globe.

Developing a context-based trend analytics tool was difficult, but building an AI-powered strategic intelligence platform on top of it presented a new challenge. AI-driven strategic intelligence is a complex and relatively uncharted research field that requires a multidisciplinary approach.

However, in this blog post, we will discuss how, at Trensition, we combined and applied various skills and knowledge and gradually worked towards Trendtracker, the product we have today. Check out the full story.

Today's question: What does strategic intelligence mean in practice when viewed through the lens of organizations?

Get started with your strategic intelligence journey, today!

Leading a business in times of uncertainty

During chaotic times, feeling confused, vulnerable, and worried about losing control is common. We tend to hold tightly to what we think we can fix, but this can prevent new opportunities from emerging.

Businesses are aware that the external environment significantly impacts their decision-making processes. However, what specific types of uncertainty exist? Read about it on our blog.

Insight of the day

"We all need to surf the waves of exponential change."

— Vincent Defour , co-founder and CEO of Trendtracker

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What’s the biggest question you have about AI? Let us know with a comment below. It might inspire our next blog post.