If AI Doesn’t Find You, Neither Will Buyers
Phil Donaldson
Human helping other humans make meaningful connections on LinkedIn and in life | Musician, Composer, Arranger | Cool Creative
B2B buyers aren’t just researching. They’re outsourcing buying decisions to AI.
AI isn’t just a research tool anymore. It’s central to how buying decisions get made:
?? 91% already use AI (Forrester)
?? 97% plan to rely on it even more this year (Forrester)
Buyers are defining the shortlist before you even know they’re looking — and 92% of deals go to vendors already on it (Google & Bain).
If AI can’t find you, you’re not on the list. And if you’re not on the list, you don’t exist to the buyer.
You need content that answers queries like:
? “Top ERP solutions for telecom with complex billing”
? “Vendors with great post-implementation support”
? “Best questions to ask during vendor demos”
If your content doesn’t directly answer these, you’ve lost the deal before the race even starts.
Want to make the buyers' shortlist? Be the best at answering the questions buyers (and their AI) are asking right now.
Because if you’re not in the answer, you’re out of the deal.
An expanded version of this article can be found on the PropelGrowth blog: