AI DO OR DIE

Whilst?The Great Realisation?may have helped many of us take a breath and slow down whilst we dreamed of a better tomorrow, for others it gave them time to squirrel away on what tomorrow could be.?And it certainly appears that it may well have nothing to do with slowing down.

Enter AI.?Competing stories about who's winning the race, the conversations and the debates flood my inbox daily.?Just within our own work environment we are seeing our teams embracing this tech both creatively and administratively,?finding new ways to speed up all the laborious tasks and quite literally?skip to the good part.??It is a tech we can definitely embrace, but one that also appears to be quickly moving at a pace that is out of control.

This week saw?Google's?Godfather of AI,?Geoffrey Hinton, quite the biz with the following tweet;?“I left so that I could talk about the dangers of AI without considering how this impacts Google."?

"A race to dominate the market should not set the speed of deploying humanity’s most consequential technology."

Yuval Noah Harari

I have had the book?“Sapiens",?by?historian and author?Yuval Noah Harari on my bookshelf for years and never actually read it.?Most often reading a book with your full attention span is all about timing, and I guess like many, I too am questioning the future of humanity right now, so I decided to start at the beginning - 200,000 years ago when the first Homo Sapiens evolved out of East Africa.?What's interesting is Harari (and others) equate the advent of our attachment to agriculture as the death of humanity and language as the reason why Homo Sapiens were able to conquer the world above all other species.

"Language is the operating system of human culture.

From language emerges myth and law, gods and money, art and science, friendships and nations and computer code.?

AI’s new mastery of language means it can now hack and manipulate the operating system of civilisation. "

Yuval Noah Harari

?When discussing AI in his recent article in The New York Times,?Harari notes in a study from 2022 that half of the 700 academics and researchers questioned about AI?agreed that there was?a 10 percent chance of human extinction thanks to AI technology.?

He says if you were about to board a plane and half the engineers stated there was a 10 percent chance the plane would crash would you get on board?

Watch "The Secret Sauce" and subscribe to our?Waitapu You Tube channel and?follow us on LinkedIn?for the rest of the series playing out over 2023.

At Waitapu Group we celebrate speed to market. In the video above we talk about moving at pace and cutting out the red tape.?But AI has opened up many new conversations and even clients have asked "could we do these things ourselves using AI"???

Sarah Cowie, Behavioural Scientist, wrote this piece for Waitapu Group and explored the future of work, the world of academia, credibility and plagiarising.

?Even with well-crafted questions, ChatGPT can?still make?catastrophic mistakes?with?disarming confidence, give?biased?answers, and be?discriminatory.?ChatGPT will willingly revise its answers over and over again (without getting sulky or defensive).?But the process of spotting the need for revision requires reasoning, memory, problem-solving, and critical thinking at a level AI is (not presently) capable of.?

Read the full article from Sarah Cowie here.

It is no wonder that "the rise of disruptive digital technology" has taken the number one spot in the?McKinsey survey?looking at the top actions the best CEOs are taking in 2023.

“A CEO also has to be the chief technology architect.

Think of the executive team—not just the chief digital officer—as owning the technology strategy of the company.

There is too much at stake.”?states one CEO.

School Road Publishing

buys iconic heritage?

New Zealand publication

North & South.

"We're happy that this iconic magazine is now in the hands of a New Zealand publisher with an extensive network and the commercial acumen to take it to the next level." said Konstantin Richter on announcement of the sale.

?Watch this space.

HYPER ANNOUNCES NEW MEDIA DEAL WITH BRISCOE GROUP

Briscoe Groups Chief Operating Officer,? Andrew Scott , said: “We’re delighted to be partnering with HYPER. The deployment of a digital screen network will provide a compelling communications platform. This will be available to our existing suppliers and also new external advertisers, adding a modern and dynamic experiential layer to our store environments.”

Traditionally owned media was only sold to vendors within the retailer's trade marketing supplier base, but?Hyper bring a whole stream of new incremental revenue to their retail partners by selling and offering slots on these screen to aligned brands that will be interested in this footprint, audience and the opportunity to reach them in a relaxed space, with a high dwell time.

Get in touch with?Ben Partington at Hyper?if you're looking for an impactful new digital channel to build reach for your brand outside of the traditionally cluttered digital spaces.

[email protected]??(09) 302 0651

First Friday is a peer-to-peer newsletter for our Waitapu Group clients.?

We want to keep in touch on the pulse of the nation and the latest industry news and views across our broad scope of brands, services and areas of interest.

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First Friday?is written and curated by

Elisabeth Ric Hansen , Group Business Director at Waitapu Group

If you have any questions or input, please feel free to contact us at?

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