AI ‘Digital Twins’ and Redundancy: What HR Needs to Know

HR professionals, let’s talk about the elephant in the room: AI replacing jobs.

What happens when an employee is made redundant, but their AI-trained Digital Twin—their sales style, voice, and expertise—lives on? This isn’t a distant future scenario; it’s happening now. And if HR isn’t paying attention, companies could be walking into serious legal and ethical trouble.

I’m Cheney Hamilton, CEO of The Find Your Flex Group, Lead People Research Analyst (FusionWork?) for Bloor Research Group, and a member of the APPG for Modern Employment. My work revolves around exploring the future of employment—so trust me when I say AI workforce transformation is the biggest HR challenge of our time.

Why HR Needs to Be Part of This Conversation

HR leaders should be asking tough questions about AI adoption:

• Who owns an employee’s AI-trained knowledge?
• Is voice cloning ethical and legal without consent?
• Can redundant employees demand royalties if AI continues using their expertise?
• Is redundancy really valid if AI is still ‘doing their job’?

These aren’t just hypotheticals. AI-driven workforce replacement could trigger GDPR breaches, unfair dismissal claims, and even lawsuits for intellectual property theft.

This Is Why We Need You at Our Events

The Find Your Flex Group, in collaboration with Bloor Research Group, is gathering HR professionals, policymakers, and legal experts to shape the future of ethical AI workforce policies. If you’re not in the room, decisions will be made without your input—and that’s a risk no HR leader should take.

We’re actively researching how AI impacts modern employment, and your voice is critical. Join us, share your insights, and be part of shaping policies that protect both businesses and employees.

Be Part of the Solution

?? Want to contribute to our research?

?? Interested in attending our events?

?? Have a case study or insight to share?

Let’s talk. Comment below, message me, or visit TheFindYourFlexGroup.com to get involved.

The future of work isn’t just about technology—it’s about people, and HR must lead the way.

#FutureOfWork #AIinHR #HRLeadership #DigitalTwins #EmploymentLaw