AI in Digital Marketing

Google has yet again impressed the world with introduction of AI in speech communication.

With the introduction of ‘google assistant’ , the future is cited to be an easy breeze to make tasks effortless.

A general scenario where a customer searches for product -

Google - Hi, How can i help you?

Customer - Make me a haircut appointment on Tuesday morning between 10 to 12.

What happens next is the google assistant seamlessly makes the call in the background for you.

Works well for the end user right?

Here is something to think about-

How do you think google will roll out another update to increase your website's SEO score to land your website among the first choice of google’s artificial intelligence device?

Google's latest talks about broad core algorithm update ( April, 2018 )

Google explained that core search updates happen “several times per year” and that while “some sites may note drops or gains,” there is nothing specific a site can do to tweak its rankings around these updates. In general, Google says to continue to improve your overall site quality, and the next time Google runs these updates, hopefully, your website will be rewarded.

While google continues to update their algorithms every then and now, my personal opinion is to make your content speak for itself.

A regularly updated website in context to the updates will surely increase the SEO score and help you to get maximum advantage.

Quote source : https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600, as on 5/31/2018, 3:12 PM IST