AI-Digital Financial Wellness Coach
Balaji Rajagopalan
Vice President Cloud & Data at Capgemini India | Thought Leader - AI & Cloud | Passionate about Technology
Imagine a future where you will be guided by a SuperBot, an algorithm which can step in and guide you on your financial wellness, set targets, track progress, recalibrate wealth holdings and in general advise you… all from the comfort of your living room, in the reassuring arms of a gender neutral, race agnostic, unapologetic, bias deficient SuperBot.
The age is already here.. more and more Fintech companies are investing in creating Digital Wellness Coach programs with a clear eye on a growing millennial working population which does not believe in the traditional face to face models of selling insurance, mutual funds or any other wealth product. This generation demands services which will stimulate the providers to go above and beyond what their current solutions are and work to creating a truly neural network.
The tenets of a Digital Financial Wellness Coach would be on the following foundational pillars:
· Voice/App Based Coaching – The superbot would use natural language processing skills, fine tune its response in relation to the audience and be able to engage in a smart conversation on the needs of the customer… gone are the days when you can choose a single answer from a multiple choice questionnaire and expect a series of pre determined charted answers… Expect AI to revolutionise the model and come back with millions of opportunities, algorithms and even solutions to your diverse financial needs
· Anywhere support – The superbot of course would be available 24/7/365 on any OS/Mobile OS/Device to support your ask
· Security – Security will be embedded into the DNA of the SuperBot. No more loose sheafs of papers lying around, copies of your SSN or Aadhar card/PAN other financial documents being shared willy nilly with providers. If anything this model will prove to be far more secure than dealing with your friendly neighbourhood RipoffMan who has every opportunity to sell your data/share it with nefarious elements..
· Billions of data points – Analyzed and researched – The SuperBot will be backed up by powerful AI networks each of which will perform uniquely targeted operations with a single goal in mind – Your financial Wellness. No longer are you going to be slotted into one of seven unique financial models and forced to choose between them
· Serving a Customer Segment of 1 – Increasingly companies are realizing that they now have the power to segment and slice/dice information to fine tune it to a Segment of 1. Segment of 1 means you as a customer are 100% unique, there is no one else in that segment who has all the needs/aspirations/constraints the way you have and the Institution’s solutions are super tuned to this segment of 1 – With the Digital Wellness Coach model with AI backed up to the minute research, this is possible
· Latest and Most relevant data – The power of supercomputing AI working in hugely Parallelized server models will ensure that you have data which is not a month old, not a week old, not even a day old.. the information you will get and the solutions which will be brought to you will be calibrated to the nearest second
The days of big old banks churning out stale Insurance policies as their answer to customer’s financial needs is nearing an end.. the next generation demands more agile, future proof, AI driven solutions which is 100% human error free, 100% backed by research and 100% automated….
Welcome to the future.. if this doesn’t shock the next generation of Financial Wellness solution architects, nothing will!
Interesting topic and I have heard a lot on this. I would still think decision making is to be left to human and AI and analytics can vastly improve and give you the solution. All the super bots can do is identify the best inliers.. To catch the outlier it has be the human mind.?
Future of personal finance is here. Very interesting article Balaji. Very well articulated.
Nice take Balaji! But what about Superbots for the financial wellness of startups Balaji? :) The opps there are huge and few have considered tapping them yet.. Anyway, I think India needs sandboxes first; both regulatory and for tech testing.
ERP Consultant
6 年Very informative Digital transformation is future .....