AI DHARAM – Do’s and Don’ts for Ethical AI
Guided by PASSIONIT PRUTL KALKI Framework for AI Governance, Innovation, and Universal Ethics
Do’s: Ethical AI Development & Usage
- Ensure Transparency & Accountability AI-generated content (music, images, text) must clearly indicate its origin. (e.g., Céline Dion AI music controversy) Political deepfakes and chatbot misinformation should be flagged. (e.g., Russian propaganda infiltration)
- Prioritize Human Well-being & Safety AI in healthcare and personal assistants should have strict verification to prevent misinformation. (e.g., Fake AI doctor on TikTok) AI-driven call management should protect workers but allow fair use. (e.g., KT AI call manager stopping abusive calls)
- Promote Inclusivity & Fairness AI hiring and policy-making must include gender balance and diverse representation to prevent systemic biases. (e.g., Microsoft AI gender bias warning)
- Strengthen Digital Security & Privacy AI tools should protect against scams and fraud through watermarking and authentication. (e.g., AI voice cloning misuse in political campaigns) AI models should safeguard personal data, ensuring data encryption and ethical use. (e.g., AI-generated deepfake scams targeting consumers)
- Enhance Explainability & Trustworthiness AI-driven autonomous systems should be explainable and transparent in decision-making. (e.g., Concerns about ‘Manus’ AI working without human intervention)
- Ethical AI Regulations & Governance Governments and industries should actively enforce laws against AI fraud, misinformation, and human rights violations. (e.g., AI deepfake laws and lawsuits)
Don’ts: AI Misuse & Ethical Violations
- Don’t Manipulate or Exploit Public Perception Avoid using AI to spread political misinformation or manipulate elections. (e.g., Fake AI-generated robocalls) Deepfake scams impersonating public figures should be strictly penalized. (e.g., AI scams using Steve Harvey, Taylor Swift)
- Don’t Violate Privacy & Data Protection AI should not exploit user data for hyper-targeted advertising without informed consent. (e.g., AI-driven advertising privacy risks) Unauthorized AI-generated likeness or voices should be legally restricted. (e.g., Céline Dion’s AI voice cloning dispute)
- Don’t Allow Autonomous AI to Operate Without Oversight Fully autonomous AI systems must have safety checks to prevent misuse. (e.g., ‘Manus’ AI acting independently)
- Don’t Encourage AI Misuse in Arts & Media AI-generated content in museums and entertainment must respect ethical boundaries. (e.g., Jinan Museum’s AI image controversy) Deepfake AI should not be used for unauthorized endorsements or misleading financial schemes. (e.g., Celebrity deepfake scams)
- Don’t Create AI That Fuels Social Inequality AI systems should not widen gaps in access to resources, jobs, and rights. (e.g., AI’s role in inequality and misinformation)
AI DHARAM: A Universal Ethical Framework
By following these Do’s and Don’ts, we ensure AI is used for global good, aligning with KALKI principles (destruction of unethical systems and rebirth of just AI governance).
