AI Design Team Part 2: Talent
As your team starts creating Generative AI experiences with a culture of learning, a key finding might be the need for more specific talent and capabilities.
With this new era of indeterministic design, what are the new emergent design and research needs that are required to build inclusive, equitable and responsible customer experiences?
From conversations with design and product leaders, here are some roles that you might want to shift your AI design teams towards.
Hybrid UX Designer/Engineer
- prototyping is critical for Gen AI experience creation, to iterate and experiment directly with the LLM models, to understand the capabilities and analyze the design concepts directly with end users
- hybrid ux designers/engineers that can design in code and are proficient in creating prototypes that “simulate” real experiences will be a critical talent need
Prompt Designers
- words matter in UX and with Gen AI experiences and LLM, its all about the words!
- UX writer that can design conversational UX and apply creativity to create compelling scenarios will be the new Prompt Designers
- when you ask the ChatBot to respond professionally, creatively or as a historical figure, the Prompt Designers will be the one that will curate the experiences, to set the tone, the voice and the response
Prompt Researchers
- Instead of what is the job, what will you imagine will be the prompt for researchers
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- Researchers that understand machine learning concepts, will also be responsible to work with engineering to train the LLM to develop new capabilities based on user needs and their prompts
Design Ethicist
- who will define the line and set boundaries, who will work on mitigating the short and longer-term harms, who will work across teams to ensure human agency is in the system?
- there will be a emergent need for all team members to apply ethics into their work and have a design ethicist who will be the steward
Growth Designer
- If you build it, doesn’t mean people will use it. Growth designers understand that new emergent capabilities requires bringing existing and new customer along the journey, from initial on ramp to quickly delivering value, growth will be ever more critical to create sustainable Gen AI experiences
- Growth Designers work across product silos and customer experiences to focus on the seams and understand that every engagement is a opportunity for delight and delivering value
Narrative Designers
- should your Gen AI experience be a tool that supports existing experiences or a standalone product that create a new way to work, what is the narrative, the story that guides users through your Gen AI product
- this might be branch of game design narrative that will be applied into all Gen AI experiences
Next up, how to set up the team for success.
Director, Content Design & Responsible AI
1 年+1 Albert Shum with your points on Prompt Design and the importance of words in these experiences, to set the tone as well as to create ethical frameworks to reduce harm. We're also thinking about another emerging role/need: Behavioral Designer. As these experiences broaden to include visuals, motion, and interaction it will be important to consider how we design for behaviors like respect, courtesy, polite debate, or witty banter. We have so much to learn! Tagging Jonathan Foster, who is already pressing the envelope of these explorations and discussions. #contentdesign #uxwriting #ethicaldesign #wordsmatter
Transformative Executive Design, UX, Brand, Product & AI Business Leader - Founder & President: Seichō Syndicate & SocioPunk | x Warner Bros. Discovery | NBCU | Microsoft | Global Speaker, Author, Advisor & Innovator
1 年As always - Great post & insights! Thanks Albert Shum for sharing