AI for CX: Architecture Resilience Amidst Global Outage, AI to Revolutionise Customer Operations and Digital Experiences

It Was Business as Usual for Flytxt Amidst the Recent Global Outage! Robust, Resilient Architecture Pays Off

What started as a routine on a normal Friday morning quickly turned into a major event. While we were going about our usual meetings, news broke about a massive Microsoft service outage caused by a third-party update. Dubbed the largest IT outage to date, it’s estimated to have impacted around $5.4 billion across various sectors.

Despite the chaos, it was business as usual for us at Flytxt, with global deployments operating smoothly. Read our latest blog article here to know more.

Advanced AI to revolutionise business strategies

Subscription businesses are increasingly turning to AI for revitalising their business strategies and customer experience workflows. They are harnessing the power of AI to delve deep into customer journeys, refine product portfolios, predict future trends, and enhance overall digital engagement and experiences.

An article recently published in Bit Perfect Solutions addresses several critical questions, along with associated challenges and considerations that enterprises need to consider while adopting AI for transforming customer and business operations. You can read it here . This article was prepared based on Gartner publishing a Magic Quadrant report titled 'AI in CSPs Customer and Business Operations'.

Also, if you've not read our full press release on Flytxt's inclusion in the 2024 Gartner? Magic Quadrant? for AI in CSP Customer and Business Operations, you can get it here .

Case Study: AI increases offer uptake on inbound digital channels

A notable Telco group in Africa with a substantial user base of 35 million - extended offers on various inbound channels. However, they observed low offer uptake, especially on digital touch points like mobile app. The reason was incorrect offer mapping. The client found it difficult to determine the right offer for each customer.

To solve this issue, they leveraged Flytxt's AI-powered Sales Accelerator SaaS solution. The solution helped them identify right offer for each customer matching his or her usage history, current context and even the marketing objectives of the telco. The results?

There was a 15% increase in unique visitors to digital touchpoints and a 61% increase in offer uptake! To learn how Flytxt's AI made this impressive impact, access the full case study here.

That's all from us for this edition of AI4CX Bytes. Please feel free to share your feedback by writing to us at [email protected].