AI, Customer-Centricity, and the Evolution of Client-Agency Relationships
The Lead Creative
The Lead Creative is a platform that showcases creative minds, some of their ideas and their inspiring work.
In the ever-evolving customer landscape, brands and agencies face the constant challenge of staying ahead of the curve. This episode features insights from Sechaba Motsieloa , a distinguished Marketing Director and Chartered Marketer, who brings a wealth of experience from working with global brands.
With a remarkable career that includes roles at SAB, Kimberly-Clark, 麦当劳 , and more, Sechaba shares his unique perspectives on the transformative impact of AI in marketing and advertising. He also emphasises the importance of fostering collaborative client-agency relationships to navigate the complexities of the dynamic customer landscape.
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The Lead Creative podcast audio is edited and produced by: Maishe Rakgoale