?? AI & the Creator Economy: Possibilities & Potential Pitfalls

Hey, and welcome back to another dose of VidCon industry news.?

Jacques here, VidCon Programming Director, and I’m back to give you 5 good reasons why you should buy your ticket to VidCon.?

In this week's edition, I’ll be diving further into our Industry Track sub-theme ‘AI & the Creator Economy: Possibilities & Potential Pitfalls’.?

AI will play a big role across programming on both the Industry and Creator Tracks.

Why??

Because AI is making content creation hugely scalable, but with anything new and fundamentally transformative to the whole creator economy, it has its upsides and its downsides.?

And like Marmite, you either love it or hate it!?

Which camp are you in??

?? Here are my top 5 AI ‘must-watch’ sessions at VidCon Anaheim 2024:?

1) The AI Revolution: The Good, the Bad, & the Ugly

Saturday, June 29 | 12:30 PM – 1:15 PM

(Creator Track)

Room 202?

AI is taking the creator economy by storm, offering an abundance of tools that make the creative process easier, quicker, and more efficient. Yet, like all transformative technology, AI is not without its faults. Hear from creators, platforms, and AI experts as they share their perspectives on the practical applications of AI tools, their impact on the content you create, and the potential legal and ethical implications that creators should be mindful of.

Speakers: Renee Teeley, Vinay (Vinnie) Mysoor, John Attanasio

• My Thoughts: We have a creator economy expert, AI legal expert, and an animation and AI content studio executive all on one panel to talk about the upsides — and also downsides — of AI. This is going to be VERY insightful for all attendees who create content and want to protect their IP.?

2) Navigating the Future: How AI Is Transforming Content

Friday, June 28 | 2:35 PM – 3:35 PM

(Industry Track)

Room 304ABC?

This immersive hour-long session unpacks the massive impact AI is having on the creator economy through insights from industry experts, live demos of cutting-edge AI tools, and open Q&A with pioneers in the field. Attendees will gain a broad understanding of the current and future applications of AI, highlighting strategies and tools that creators are using to reshape content creation, distribution, and monetization.?

Speakers: Rosie Nguyen, Goldie Chan, Ben Relles, Paul Bakaus

• My Thoughts: The description says it all. This panel is a deep dive into everything AI, we have an unbelievable lineup of four of the industry’s top AI and creator economy experts breaking down everything you need to know what the future of AI looks like! ????

3) Exploring the Impact of AI on Marketing & the Creator Economy

PART 1: AI as a Creative Muse: How Marketers Are Approaching Generative AI in the Creator Economy

Thursday, June 27 | 2:20 PM - 3:05 PM

(Industry Track)

Ballroom C?

Discover the hype behind generative AI and its transformative impact on creator marketing as Becky Owen, CMO of creator agency Billion Dollar Boy, highlights the agency’s original research. Join us to uncover their findings and learn why the majority of marketers are increasing ad spend on generative AI creator content and strategically working with creators to integrate AI into content.

Speaker: Becky Owen

• My Thoughts: This one is for all of the marketers out there. If you want to know how AI can transform your creator marketing strategy, this is the session for you. The research doesn’t lie!

4) Exploring the Impact of AI on Marketing & the Creator Economy

PART 2: Algorithms, AI, Auctions, & Attention: How Creators Became the Performance Engine of Paid Social?

Thursday, June 27 | 2:20 PM - 3:05 PM

(Industry Track)

Ballroom C?

With the rapid pace of change across social platforms and in user behavior, the most performant and sophisticated brands are leaning into creator-led content to drive their paid social efforts. But why? In this session, industry experts share insight into the current state of social media, unpacking why now more than ever creator content is an essential ingredient of any brand’s asset repertoire. We’ll deep dive into how creators drive consumer discovery, engagement, and loyalty, and we’ll uncover the key opportunities and strategies that your brand should be taking advantage of now with creators to drive greater efficiency and effectiveness of your advertising dollars.

Speakers: Jason Nichols, Peter Hollens

• My Thoughts: In part 2 of this session, you’ll get a creator’s unique perspective on the power of creator-driven content to learn how your company can leverage creators to build more effective and successful marketing campaigns.?

5) Powered by AI, Made by Humans: The Future of Content

Friday, June 28 | 1:30 PM – 2:15 PM

(Creator Track)

Room 207CD

With over 100M LinkedIn views and 375K followers, Founder of EasyGen Ruben Hassid is one of LinkedIn’s biggest creators and leading voices in AI. Join this session as he reveals how AI is transforming content forever, and discover exactly how he mastered a few simple tricks to stay one step ahead in 2024.

Speaker: Ruben Hassid

• My Thoughts: If you are active on LinkedIn, then I’m pretty sure you have come across Ruben’s AI posts. The value this guy brings to his audience is immense. This will be his first time at VidCon, and this session is going to be jam packed with practical tools and tips you can implement into your content workflow.?

Be a part of it and join execs from Spotify, Burger King, Night, YouTube, NFL, BET Media Group, Adobe, Meta, Snap, TikTok, and many more top brands and media companies all joining us in Anaheim for four days of networking and learning.?

Buy Your Tickets Now!

I will be back next week for more top session picks for all you executives, marketers, managers, agents, and creator economy experts.

Going as a group? Buy 5+ tickets of the same type on one order and get 10% off the total price. View bundle options here.

See you next week for more VidCon goodness.?

?? P.S. Want to speak at VidCon Baltimore in September? Apply now!

Jacques Keyser

Director of Programming & Industry Spokesperson - VidCon

?? Have any newsletter feedback? Drop me a DM on LinkedIn.?