AI Coding Means We Need Service & Experience Design More Than Ever
POST*SHIFT
We help companies build their own digital capabilities, supported by our anytime/anywhere digital acceleration platform.
When it is easy to build things badly, the differentiator is design and user experience
In this edition, we explore how AI is reshaping software development — not just by accelerating how we build apps and systems, but by transforming the balance of skills, creativity, and human decision-making involved in the process. From AI-assisted coding that empowers non-coders to create working applications, to service design that prioritises user experience and human-centred innovation, this shift goes beyond automation.
While AI models commoditise coding itself, the value of creativity, values, and taste is rising — meaning design, user research, and the ability to imagine better systems are more important than ever. Organisations now have the opportunity to take ownership of their technology, crafting bespoke solutions that fit their people and processes perfectly, rather than relying on generic, one-size-fits-all software.
The challenge is clear: balancing AI-driven productivity with human expertise — ensuring technology augments, elevates, and extends human capabilities rather than reducing them to a commodity. As we navigate this transformation, the organisations that thrive will be those that rethink how technology supports creativity, adaptability, and long-term value creation — putting human experience at the heart of progress.
>> See our full free archive here: https://academy.shiftbase.info