AI, ChatGPT, Dall-E, Copilot – where do all these leave marketers?

If you are not using Artificial Intelligence (AI), someone using it will replace you.

I am sure you've seen this in your social feed.

In is undeniable, AI and ChatGPT (as well as the other AI tools) are changing the game for professionals in different fields.

In fact, the release of ChatGPT accelerated the adoption and creative application of artificial intelligence in our day-to-day jobs. Just to give a few examples:

• Fliki will turn your text into videos
• Mission Studios will create PPTs in a few seconds
• Fireflies.ai will transcribe voice into notes using NLP
• NeuralText will improve your content creation process
• Jungle will create flash cards from videos, PDFs, and articles to help you study by

In my opinion, ChatGPT boomed because on the contrary of VR and the Metaverse, it was made more accessible to everyone. No need for an extended device or special connections.

Most importantly, it led to a change in the marketing function, and I believe there's no turning back.

Where does this leave marketers?

Suffice to say that artificial intelligence is pushing marketers to reinvent themselves and their approach to work. In the next few paragraphs, I'll outline:

1. how is AI transforming the role of marketers,
2. how to embed AI in marketing,
3. and where should marketers should invest their time now.

How is AI transforming the role of marketers?

Artificial Intelligence (AI) is transforming the role of marketers by enabling them to process vast amounts of data and derive insights that were once impossible. With AI-powered tools, marketers can now analyze customer behavior, predict their needs and preferences, and deliver personalized experiences that resonate with them.

One of the key ways in which AI is transforming marketing is through the use of chatbots. Chatbots are virtual assistants that can interact with customers in real-time, providing them with information and assistance. They can handle a wide range of tasks, from answering basic queries to providing personalized recommendations based on the customer's past behavior.

Another way in which AI is transforming marketing is through the use of predictive analytics. With predictive analytics, marketers can analyze customer data to identify patterns and trends that can help them make better decisions. For example, they can use predictive analytics to identify which customers are most likely to churn and take steps to retain them.

How to embed AI in marketing?

To embed AI in marketing, marketers need to start by identifying the areas where AI can be most effective. This could include everything from customer service to product recommendations. Once they have identified these areas, they can then start exploring the AI-powered tools and platforms that are available to them.

One of the most important things to keep in mind when embedding AI in marketing is to ensure that it is aligned with the overall marketing strategy. AI should not be seen as a replacement for human creativity and intuition, but rather as a tool to augment it.

Where should marketers invest their time now?

Given the rapid pace of change in the world of AI, marketers need to be constantly learning and upskilling themselves. Some key areas where marketers should be investing their time now include:

• Learning about the latest AI-powered tools and platforms and how they can be used in marketing
• Developing a deep understanding of customer behavior and how it can be analyzed using AI
• Building skills in data analysis and visualization to better leverage the insights generated by AI
• Exploring new marketing channels and formats that are enabled by AI, such as voice and visual search.

In conclusion, AI is transforming the role of marketers and pushing them to reinvent themselves and their approach to work. By embracing AI-powered tools and platforms and investing in the right skills and knowledge, marketers can stay ahead of the curve and deliver better results for their organizations.