AI Chatbot by Google, TikTok's Conversational UI & AI Prompts for Ecommerce| 24th November 23

Why You Must Have Ad Creative Diversity in your Meta Campaigns - And How To Get It

A recent study by Confect.io revealed a staggering statistic: 'top-performing' e-commerce brands change their paid social creative content 40% more often than their 'bottom-performing' counterparts. These top performers enjoy a 35% lower average ad cost, showcasing the pivotal role of ad creative in the success of marketing campaigns.

Meta has recently started heavily pushing out communication to it’s advertisers encouraging them to employ more creative diversity in their ad accounts. They have explicitly stated that accounts with more diversity and less recycled content will perform better in the ad auction.?

It’s time to take a hard look at your ads and ask ‘have we got enough diversity or are we pushing the same message in similar ways’??

Read the entire article here!

More news from across the web

Exciting New Customer Acquisition Channel from Shopify: ‘Shop Cash Offers’?

At Webtopia, we have been testing Shopify’s new ‘Shop App Cash Offers’ to acquire new customers for our clients.? Shop Cash offers boost your customer acquisition on their Shop App by offering customers 'Shop Cash' to spend on your store. A win-win for you and your customers!?

Shop Cash offers are showcased to potential new customers in the Shop app on dedicated pages. Existing customers won't see it, ensuring your focus is on acquiring net-new customers

Read more about it here!?

LIVE WORKSHOP: 10 Last-Minute Tips To Boost Your Online Holiday Sales -?

Unlock the secret to sustaining holiday sales beyond Black Friday and Cyber Monday with insights from our friends over at Kno Commerce, Sendlane, Customers Who Click & More!?

1. How to create urgency to boost last minute conversion rates
2. The best way to grow holiday sales quickly (hint: its not to throw money at ads)
3. The one thing that brands like Amazon, M&S and Dunelm are doing to drive conversion rates of up to 41%
4. The 2 biggest email marketing mistakes D2C brands make during the holidays (and what to do instead)
5. The easiest way to increase gifting revenue from your loyal customers

Register here!

Key Insights into the Drama and Unsuccessful Coup Attempt at OpenAI

So, OpenAI had a weird week. The hottest company in tech just saw the removal, replacement, and reinstatement of its superstar CEO, Sam Altman in the span of five days. It also saw, as a result of that Altman drama, the removal and replacement of most of its board of directors.??

In the middle of this, almost every OpenAI employee threatened to quit, the company cycled through two interim CEOs, Microsoft set up a new Altman-led AI arm of its own, and we all faced the very real possibility that the $80 billion company behind ChatGPT would completely implode.

And we still don’t really know why.

How did this happen?

Bard AI Chatbot by Google Now Equipped to Respond to Queries Regarding YouTube Videos

In a recent development, Google's Bard AI chatbot has gained the ability to address queries related to YouTube videos. The enhanced functionality allows users to engage with the chatbot for specific information or insights regarding content on the popular video platform. This advancement showcases Google's commitment to refining AI capabilities and improving user experiences. The integration of Bard's expanded knowledge base marks a significant step forward in AI-driven interactions, offering users a more versatile and informative chatbot experience.

Navigate YouTube with Bard!

All Instagram Users Can Now Download Publicly Shared Reels Clips

Instagram has expanded user capabilities by enabling all customers to download publicly shared Reels clips. This new feature enhances user engagement and content sharing, allowing a broader audience to access and utilize Reels content. The update is part of Instagram's ongoing efforts to provide a more inclusive and user-friendly platform. By allowing users to obtain public Reels clips, Instagram aims to foster creativity and collaboration within its community.?

Share Reels content!

TikTok Introduces Conversational UI to Assist Users in Navigating and Influencing Algorithms

TikTok has unveiled a fresh Conversational UI feature designed to assist users in navigating and influencing its algorithms. This new addition aims to enhance user experience by providing a more interactive interface for users to engage with and guide TikTok's algorithms. This offers a user-friendly means of understanding and controlling the content displayed on the platform.?

TikTok’s tailored and engaging content discovery!

How to Write AI Prompts for Optimal Ecommerce Content?

The strategic use of AI prompts for brand content creation takes center stage. Businesses are leveraging artificial intelligence to craft compelling prompts, enhancing engagement and driving sales. These prompts serve as dynamic tools, guiding the creation of content that resonates with target audiences. By integrating AI into the content creation process, ecommerce brands are streamlining their approach and achieving more personalized, effective communication.

Prompt away!

Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.

Let’s chat about your business and goals - email us on [email protected]