?? AI is Changing Market Research

A recent study highlights how GPT-4 & LLMs can impact market research. Usually, understanding how consumers perceive brands required surveys, Nielsen is the big player on this. LLMs can now replicate these insights with up to 87% accuracy, OMG! offering faster and much cheaper ways to analyze brand perception.

?? What This Means?

1. Scale: LLMs speed up research while reducing costs, making it easier to explore perceptions across demographics or time periods.
2. Insights: They can handle complex tasks, like identifying niche audience preferences or mapping brand similarities, which would be suuuper expensive or impossible with traditional methods.
3. Decision-Making: Tools like perceptual maps generated by LLMs closely align with human survey results, providing insights for marketing strategies.

?? Disney Example.

They could use LLMs to analyze how audiences globally perceive for example the new Moana movie and think associations like "family-friendly," "innovative," or "nostalgic."

These insights can modify messaging for different regions ahead, aligning content with audience preferences and maximizing engagement.

For marketers, this approach means faster Go-to-market strategies and more precise targeting at a cheaper cost.

Are you already using #AI to guide your marketing strategy?

If not, reach out to me.