AI: The Catalyst for a New Wave of Web3 Taste Makers
Steen Stones
Helping Businesses Scale Faster with AI & Data | GTM Strategist & Revenue Leader | Marketing & Sales Optimisation
AI: The Catalyst for a New Wave of Web3 Taste?Makers
In today's digital landscape, the proliferation of AI-generated content has raised an intriguing question: will this influx of automated content creation ignite a renaissance in content creators and tastemakers?
As humans, we need individuals we trust. In the age of abundant content and fake news, we need people who can curate exceptional content and present it to us in an easily consumable manner. Whether this content is produced solely by humans, entirely by AI, or a combination of both, the element of trust remains paramount.
In the age of Web 3.0, tastemakers are gaining prominence, especially within domains such as art, music, and writing. These individuals possess a unique ability to select outstanding works that resonate with their audience's preferences. Interestingly, we are witnessing the formation of miniature media empires as groups of like-minded individuals come together, pooling their resources to launch high-quality content for their community.
Let's take the example of music bloggers monetize their services through advertisements. However, a new trend is emerging with music artists releasing their latest creations as NFTs (non-fungible tokens) or limited edition series. This shift allows artists to benefit directly from the financialization of their work, while collectors now have a chance to follow top collectors on platforms like Sound. These collectors have earned trust through their discerning taste, ensuring that others can rely on their recommendations.
Moreover, Web 3.0 introduces exciting possibilities for tastemakers to collaborate with artists. Innovative models like Cooper Records, akin to an individual record label with limited funding, attract artists seeking partnerships based on shared aesthetics and mutual growth. Notably, the transparency provided by blockchain technology allows enthusiasts to witness these collaborations, join collectives, and contribute to the collective's success.
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As we witness the music domain undergoing this transformative shift, the implications extend to other creative realms like film, writing, podcasts, and more. Web 3.0 film companies are already taking shape, and podcast enthusiasts can identify trusted tastemakers who consistently deliver valuable content. The key lies in recognizing and supporting these taste-making figures, as their influence is poised to shape the direction and success of emerging artists and creators.
In this era of AI-driven content, the power of community, trust, and respect cannot be underestimated. The rise of Web 3.0 tastemakers offers a counterbalance to the algorithmic noise, ensuring that genuine human curation and discernment prevail. The value lies not only in the financial rewards for both tastemakers and artists but also in the enrichment of the collective experience for enthusiasts who share similar tastes.
As the landscape continues to evolve, it is vital to explore the potential of tastemaking and curation in an age where AI-generated content prevails.
This blog was first published on Mirror.xyz Mint your copy on the chain for free here
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