Is AI capable of true creativity?
Diego Soroa
Chief Transformation Officer @ Capital Certainty | Director @ IE Edge Lab | Subject Matter Expert of GenAI @ IE Business School | IMBA Professor at IE Business School
We're diving into the electrifying debate of our time. Can it be deemed an original author in the eyes of the law? And if so, who exactly owns these artificial creations? Let′s give it some thought.
This isn't the first time technology has rocked our worldviews. Think back to how the internet and social media upended everything—from how we work to our definitions of community, friendship, and intimacy. We're now facing another paradigm shift; this time we are questioning the notions of creativity, originality, and ownership in the AI era."
These aren't just philosophical questions; they're actual roadblocks in the evolution of our economy. Imagine you're an architect designing smart cities, a scientist pioneering new forms of clean energy, or a musician blending genres. Now, introduce AI into the equation. Who gets the credit and, more importantly, the intellectual property rights? If we can't resolve these legal mazes, we risk grinding the innovation engine of our economy to a halt."
Some people say AI isn't truly creative; It merely regurgitates pre-existing content. This view misses the essence of creativity. It isn't just about crafting something from scratch but connecting existing dots in revolutionary patterns.
Connecting Dots and Patterns. So, what exactly do we mean by 'patterns'? Think of the infinite variations of snowflakes; each unique design is a pattern. AI operates similarly. It doesn't store every image from the internet but rather learns from the 'patterns' or the 'DNA' of that data. It's like we don't memorize every possible mathematical sum; we learn how to solve any sum. it is vital to note Intellectual Property Laws don't cover these fundamental 'DNA' elements." It just protects each one of the expressions.
Still not convinced that AI is creative? Let's look at the numbers. In creativity tests like the Alternative Uses test, GPT-4 outperforms 91% of humans. And it's not just one test; AI also scores above 99% of humans in the Torrance Test of Creative Thinking. The bottom line? AI is passing creativity tests with flying colors, leaving us with fewer and fewer tests where humans outperform them."
If your sticking point is the lack of agency, consider serendipity: humans stumble upon valuable findings without intent. If that counts as creativity without agency, why can't AI be similarly considered creative?
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So, is it original content? There is no question about it—AI is original. It doesn't just mimic patterns; it finds new ones, connecting the dots faster and more profoundly than we do. Picture an AI studying every snowflake ever observed. Well, that same AI could create new, unique snowflakes, highlighting patterns beyond our grasp. It isn't just mimicry; it's groundbreaking originality.
Creativity? Check. Originality? Check. We once thought of AIs as data machines with no imagination, closer to Data from Star Trek than to artists. Turns out, we were wrong; what we have got is a Data on drugs that hallucinates and is highly creative. With this unexpected turn of events, we must redraw those boundaries and embrace new definitions of creativity and originality.
So, can AI be an original author? Absolutely. Should it own its creations? Probably not. Here's where the rubber meets the road: separating authorship from ownership. This distinction is critical and it will shape the future of multiple industries. Tackling this challenge and untangling this knot could unlock a new frontier for human-AI partnerships up a universe of opportunities.
Evolve concepts and adapt mindset. But to do it we may need to stop looking at the new through the lens of the old. It may be time for a mindset shift. We need to accept that AI can help us with calculations and creative endeavors like music composition and urban planning. And perhaps it's time to develop entirely new categories for machine-generated creativity and innovation.
This isn't new territory; it's an evolution. Just as corporations—legal entities without physical form—have rights and responsibilities, why can't we extend some form of "creative recognition" to AI? Businesses, after all, are considered "legal persons," capable of owning property and entering contracts. This was a game-changer in its time. AI could be pushing us towards another significant leap.
There's no turning back; the dilemma of AI authorship demands our immediate attention. We must revamp our definitions of creativity and authorship to be as agile and forward-thinking as the technology we create. The moment we adapt, we unleash a new universe of potential—it's innovation at its core. Time's ticking and the future isn't waiting for our consent. The sooner we address these questions, the sooner we can harness the full potential of AI—without running into categorical or economic walls.
Alright, that's my time. Think about it, because the future isn't waiting!