AI, Buzzwords, and Business
Every week, there’s a new AI story. Yes, the ChatGPTs, Midjourneys, and DALL-Es of the world are going to turn creativity as we know it on its head. But how relevant are these for enterprises?
In a way, these generalized AI-driven tools have become consumerized. While I love that AI is democratized, we also need to have a conversation about whether these tools meet enterprise requirements.
For instance, a helpdesk software integrating AI to help write replies to customers isn’t solving a major enterprise issue for me. There are bigger fish AI needs to fry for me to buy an AI-enabled tool.
“But Arjita, is AI smart enough to do that in the first place?”?
Gather around, dreamboats. It’s storytime.
When Artwork Flow was in its infancy, we had a team of writers to get the website off the ground but no in-house designer. We still depended on a freelancer for creatives. And this freelancer lived in a completely different timezone than my team.?
Naturally, we didn’t have much room for real-time collaboration without majorly denting each others’ circadian rhythms so async was the name of the game. But one major struggle each time we had an important go-live date was last-minute creative requests for which we didn’t have a designer on deck to support.
We clearly couldn’t depend on Midjourney or DALL-E to generate a webinar banner or ad creative, could we?
Since Artwork Flow runs on Artwork Flow, it was easy for our Product and Engineering team to work their magic and come up with a creative automation tool. We went on to hire our first Design Head who now works with the Artwork Flow platform to create base visuals the tool then studies to give us variations of different dimensions for different platforms.
Thanks to this new process, both our creativity and circadian rhythms are uncompromised, our time-to-market is faster than ever, and our crops flourishing. ??
All this to tell you that tech bros on Twitter — oops, X — are not entirely wrong when they say AI will fundamentally change the world. Consumer-centric AI definitely will. But for a company like yours, enterprise AI is the way forward.
Identify the core challenge within your team and fully assess an AI-enabled tool to see if it meets actual enterprise challenges. In my case, I wanted distribution efficiency within my team and Artwork Flow gave me that.
Find your problem and identify the right enterprise AI tool to fix it for you.
May your coffee be strong and your AI strategy stronger!
~ Arjita
PS: We have some cool resources on AI tools for marketing and brand teams you should totally check out. Here are a few: