AI in Business Strategy, The Stingray Model, and B2B Product Management Insights
Super User Studio
We’re a digital product design & innovation consultancy shaping the next generation of B2B software.
Welcome to this week's edition of the Experience Design Digest, curated by Super User Studio. In this issue, we explore the intersection of AI and business strategy, surface an innovative AI-powered model for innovation, and define the unique challenges faced by B2B product management teams.
Amy Challen , a global AI leader at Shell, shares her insights on integrating AI into business and product strategies. Understanding and harnessing AI's capabilities will be crucial for all businesses. The article highlights the importance of strategically integrating AI to revolutionise business models and enhance product development processes.
This piece introduces the 'Stingray Model', an AI-driven approach to innovation. It explores how AI can facilitate dynamic and responsive innovation strategies, enhancing creativity and problem-solving in business.
The Stingray Model showcases the role of AI as a catalyst in the innovation process. It underscores the importance of leveraging AI to foster new, forward-thinking approaches to solving complex business challenges.
领英推荐
In this insightful LinkedIn post, Daniel Elizalde delves into the complexities of B2B and enterprise product management, particularly emphasising the delicate balance between meeting the needs of the 'Champion' and the end-user. The 'Champion' is depicted as a pivotal figure in the B2B landscape, often being the key decision-maker who identifies and seeks to resolve specific business challenges within their organisation.
This post also sheds light on the unique challenges of designing B2B versus B2C software. It underscores the importance of understanding and catering to the Champion, who plays a crucial role in the adoption and success of a product within an enterprise. This insight is vital for product managers and designers in creating solutions that not only appeal to end-users but also align with the strategic goals and pain points of the decision-makers within an organisation.
This week's digest provides valuable insights into leveraging technology to deliver strategic advantage for next generation businesses. Every week, we share just a bite-sized amount of the more compelling content we've discovered and which we hope will inspire all of those working in digital product design and business innovation.