The AI Bill of Rights executive order could significantly impact International Businesses.

Including non-users in privacy and data protection considerations, as highlighted in the executive order and my previous article, introduces a range of profound implications for international businesses. This shift towards recognizing the indirect effects of data processing and surveillance on those who don't directly use a system aligns with evolving global privacy norms and regulations.

For businesses operating across borders, this means adapting to GDPR in Europe and other regional data protection laws that might similarly emphasize the impact on non-users. Consequently, handling cross-border data transfers is set to become more complex, necessitating enhanced data governance and transfer mechanisms.

From an operational standpoint, companies are likely to face increased expenses. More sophisticated data management systems will be required to monitor the impact of data practices on non-users, alongside a probable rise in costs related to audits, compliance checks, and impact assessments. These changes will ensure that businesses adhere to the expanding scope of privacy regulations.

Strategically, this shift necessitates reevaluating data-driven business models, particularly those reliant on extensive data collection and analysis that could indirectly affect non-users. Market access might also hinge on companies' ability to comply with these broadened privacy principles, affecting global operations.

Legal and reputational risks are set to escalate. With a growing awareness of privacy rights, businesses could face increased litigation risks from direct users and non-users affected by their data practices. Non-compliance or negligence in considering non-users impact could lead to reputational damage, undermining customer trust and market standing.

The need for global privacy standards is becoming more apparent. There's a movement towards harmonizing privacy practices to encompass non-users rights, aiming for more consistent practices worldwide. This scenario calls for active international collaborations and dialogues, helping businesses shape and navigate the evolving data privacy landscape.

Innovation in privacy-enhancing technologies is another anticipated outcome. The expanded privacy focus encourages investment in technologies that minimize data privacy risks for all, balancing the drive for innovation with compliance requirements. The extended consideration of non-users in data privacy heralds significant operational, strategic, legal, and technological shifts for international businesses. This changing landscape accentuates the need for proactive, comprehensive approaches to data privacy, redefining how global businesses operate and strategize in the digital age.