AI for better social media presence

Companies and industries, young and old, are looking out for different ways to grow their social media presence. This is where artificial intelligence comes into picture as it helps companies pick up sophisticated information about people’s interests, views and perspectives.

Social media giants like Facebook boast having a billion active users where everyone wants to make a point and be heard. This has caused a state of frenzy where everyone is struggling to increase social media presence and engage with your customers. But this is also a newfound well of opportunity, especially for FMCG companies. Using artificial intelligence for collecting data and feedback and for analyzing comments and complaints, companies can connect with their customers and increase sales exponentially.

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1. Create well defined personas with artificial intelligence

There is nothing better than social media sites when it comes to identifying your target customers and creating well-defined personas. Social media helps to highlight key characteristics about your prospective customer base such as their habits, likes, dislikes, product preferences, market demand in a particular region, demand crests and troughs, motivating factors to spend money, etc. only to name a few.

2. Enhance social media presence by increasing followers

Social media has helped reach far more people as compared with traditional marketing. Companies like Postintelligence have developed the world’s first AI based social media assistant that helps you write engaging content and grow your follower base on Facebook and Twitter. It analyses the type of data (e.g. text messages, photos and video that you upload on social networking sites, etc.) and then guides you on what to post and when to post.

3. Keep a track of competitors

Apart from providing a lot of information about your prospective customers, it also helps you to keep a track of your competitors as well. It gathers a lot of quantitative data which makes it easier for you to compare your company, products and brands with respect to your competitors. It also alerts you when one of your competitor’s post does well social media so that you can take a note of it.

4. Nitty-gritties of social media

AI helps to track even the nitty-gritties of the content that you post to get more followers.

• It helps you identify the best time to post your content on social networks.
• It helps you identify the most important keywords that can draw the maximum audience to read your content.
• It also tells about the promotion budget that you can use to reach as many people as possible.
• You can link all your social networks and the AI will automatically post on all of them.

Though AI is increasingly being used for better social media presence, it can also put you in deep waters. In the 2016 U.S presidential elections, Donald Trump by mistake, retweeted a bot’s tweet which ended with the hashtag #MakeAmericaGreatAgain. Later on it was found that the bot tweeted very radical and fascist tweets, which had a negative, albeit temporary, impact on his path to Presidency. Hence, AI is both a boon and curse to social media marketers and companies and must be used wisely.