AI & B2B Marketing (Edition 2)

I'm experimenting with a (roughly) weekly LinkedIn Newsletter on the news at the intersection of AI and B2B Marketing. Please comment on this post if you have ideas, links, or thought leaders to follow in this space.

Thanks to?Avi Romascanu and ChatGPT for helping with this week's edition.

• Meta plans to put AI everywhere on its platforms: “At an all-hands meeting with workers on Thursday, Zuckerberg announced a range of technologies at various stages of development…One, for example, will allow customers to use a text prompt to modify their own photos and share them in Instagram Stories…Another will bring AI agents with different personalities and capabilities to help or entertain…Zuckerberg also recommitted to publishing research and sharing AI technologies with the open source community.”
• GPT best practices - OpenAI API: OpenAI released GPT best practices including: ”Write clear instructions, Include details, examples, and reference text, Split complex tasks into simpler subtasks, Allow GPT time to think before answering, Use external tools to complement GPT's abilities, and Test changes systematically for performance improvement.”
• Senate letter to Meta on LLaMA leak is a threat to open-source AI, say experts | VentureBeat : “A Senate letter directed at Meta (formerly Facebook) regarding the recent "llama leak" incident is seen as a potential threat to open-source AI development, according to experts. The letter expressed concerns about AI technology misuse and urged Meta to clarify practices and protect user privacy. However, experts argue that the letter could discourage researchers from using publicly available data for AI training. They believe this incident is a critical moment for the open-source AI community, emphasizing the need to strike a balance between innovation and responsible AI usage.”
• Google reportedly invests in generative AI startup Runway at $1.5B valuation - SiliconANGLE ”Runway closed its Series C round a few months after the release of Stable Diffusion, a popular image generation model it had helped develop. This past February, the startup released a generative AI system for creating videos. The system can take an existing clip as input and customize it based on a text prompt or reference image provide by the user.”?
• Adobe brings Firefly, 'commercially safe' image-generating AI, to the enterprise | VentureBeat: “At a moment when generative AI has been deemed to have “an intellectual property problem,” Adobe believes that Firefly is the only enterprise offering that “generates commercially viable, professional quality content at speed.” Its first Firefly model, launched in March, is trained on hundreds of millions of Adobe Stock’s licensed images, openly licensed content and other public domain content without copyright restrictions.”?
• Salesforce doubles down on generative AI with Marketing GPT and Commerce GPT | VentureBeat: Salesforce is intensifying its focus on generative AI with the introduction of Marketing GPT and Commerce GPT. These tools aim to enhance marketing campaigns and improve the e-commerce experience. Marketing GPT generates personalized content for marketers, while Commerce GPT generates product descriptions and provides tailored recommendations.