AI Avatars finding out they are AI on a podcast | The Friday Club | Ep 295

IMPORTANT BEFORE YOU READ: Some of the resources below are only available to people who subscribe to get these via email (takes 10 seconds). If you subscribe you will have instant access to all resources in this newsletter (and all future ones).

Ready to be freaked out (and amazed) by AI?

This week, I watched this video & it BLEW MY MIND.

I don't want to give too much away as it may ruin it.

Just watch the 1 minute video.

Then scroll right to the bottom of this newsletter to see if you thought the same as me!

Wild.

Thought For The Day: Imagine spending 90K hours doing something you don't enjoy.…(more on this below)

New Knowlton Content

1. [Video] The best 'behind the scenes' video we've ever made

2. [LinkedIn Post] Parody content FTW (great inspo)

3. [Video] Try watching this without laughing

4. [Video] THE most important metric you should track on Instagram

5. [Video] This is Marketing GOLD (take note!)

6. [Video] BANG and the trackable sales are in (Cilit Bang Parody)

7. [Video] The struggle is real

8. [Video] this is one of those weird videos we made years ago

9. [LinkedIn Post] LOVE this Cornetto campaign. Makes my brain tingle.

New Content (Non-Knowlton)

1. [TikTok Inspo] This account BANGS (and it's in Ashford!)

2. [LinkedIn Post] LinkedIn organic reach is falling (what to do)

3. [Video] How to hire a great editor

4. [Video] This really, really, really made me laugh this week HAHA

In other news...

- Apologies I didn't send an email last week, I was at an event (and working) in Ibizzzza. It was so good. It's called Agency Hackers Ibiza Super Summit & you should come next year. We've already booked our tickets.

- We shot content for one of the world's leading confectionary brands in a really cool location this week. Who else remembers being obsessed with 2p machines?

- Is this overkill...OR IS THIS OVERKILL!?

- I still can't believe the journey we've been on over the last 8+ years.

- Lloyd sent through the below ad to our inspiration slack channel this week & I love it. Tapping into nostalgia. Simple. To the point. Love it.

Thought for the day

Imagine spending 90,000 hours of your life doing something you don't enjoy.

On average, that's how much time you spend working over your lifetime.

If you're reading this & you don't enjoy your job, this is your sign to try something new!

I'm saying this as I've been there.

I had jobs I hated.

I had jobs that were ok but I wouldn't say I enjoyed them.

I'm now at a point where I don't just enjoy what I do.

I bloody love it.

But I had to experience the opposite to value where I am now.

Hopefully, this inspires someone to sack off the job you don't enjoy.

And try something new.

What have you got to lose?

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)

?

STOP SCROLLING (This is about the AI Video at the top of the email)

Ok, did anyone else think the guy was real and the woman in the video was AI!? I was watching the whole time thinking that this 'real guy' was about to tell the AI 'woman' that she was AI. But they are both bloody AI! Haha. I instantly went to the comments if the video & this opinion is one of the top comments!