AI Automation and Content Marketing

Let's Get Complex With AI

Here's the thing, this newsletter, starting with the subheader Overview was entirely generated by AI. I mean entirely. By using Make.com, perplexity.ai API and chatGPT API, the topic was AI generated and the copy was AI created.

My prompts are admittedly not the ideal versions to generate the best stories from Perplexity.ai and I suspect this whole approach might work better with a more substantive, less abstract topic.

This scenario activates once a week and submits the following prompt to perplexity.ai:

What are the latest trends regarding AI and how it relates to conversion optimization and SEO?        

Make takes the output from perplexity.ai and submits it to ChatGPT with the following prompt:

You are an experienced copywriter. Please write a summary of this text in the form of an executive brief. Highlight two to three key points at the end as takeaways from the text.          

That output from ChatGPT then gets saved to Google Docs (setting up Make with Google is a nightmare, I'm sure you can do this exact process with Zapier and save yourself an hour of beating your head against the wall) where I can edit, add to it, and make adjustments as I see fit. I did none of that for this content just so you can see the raw potential.

When I was doing marketing for hotels, I always wanted the hotels to invest more in writing top-of-funnel blog content related to what was going on in their cities but none of them had the time or resources. This system could have been set up to generate bi-weekly blog posts that required minimum interaction.

Like this for example:

Which generated content like this:

Now see what an all AI generated newsletter looks like!

Overview

The intersection of artificial intelligence (AI) with conversion optimization and search engine optimization (SEO) is witnessing thrilling advancements. This brief covers the key developments shaping these domains, highlighting how AI-driven solutions are revolutionizing both practices.

AI-powered Conversion Optimization

1. Personalization: Leveraging machine learning algorithms, AI-driven personalization tailors user experiences to meet individual visitor needs, enhancing engagement and conversion rates.

2. Predictive Analytics: AI-driven predictive analytics enables businesses to identify high-value customer segments, forecast conversion rates, and refine marketing strategies.

3. Automated Experimentation: AI-powered platforms simplify and automate A/B testing and multivariate testing, streamlining the process of optimizing conversion rates.

4. Chatbots and Conversational UI: AI chatbots enhance user experiences by providing personalized support, thereby increasing conversions.

AI-powered SEO

1. Natural Language Processing (NLP): AI-powered NLP aids search engines in comprehending natural language more accurately, thereby improving search result relevancy and SEO effectiveness.

2. Entity-based SEO: This approach focuses on optimizing content around specific entities (people, places, things) to boost search engine rankings.

3. Content Generation and Optimization: Tools powered by AI facilitate the creation and optimization of high-quality content on a large scale.

4. Technical SEO Audits: AI-driven technical SEO audits help in identifying and resolving technical issues, enhancing website crawlability and overall SEO performance.

AI-driven Tools and Technologies

1. Google's BERT and RankBrain: These AI-powered algorithms are reshaping search engine rankings and SEO strategies.

2. AI-powered SEO Plugins: Plugins like Yoast SEO, Ahrefs, and SEMrush are integrating AI features to help optimize content and detect SEO opportunities.

3. Conversion Optimization Platforms: Platforms such as Unbounce, Instapage, and VWO are using AI to refine landing pages, boost conversion rates, and improve user experiences.

Emerging Trends

1. Explainable AI (XAI): There's an increasing demand for explainable AI, which provides transparent insights into AI decision-making processes.

2. Human-AI Collaboration: The future lies in the synergy between human creativity and AI-driven data analysis, shaping effective conversion optimization and SEO strategies.

3. AI Ethics and Bias: Addressing ethical considerations and biases in AI decision-making is crucial to ensure fair and unbiased results.

Key Takeaways:

1. Transformation through AI: AI is reshaping conversion optimization and SEO by providing valuable insights, automating tasks, and enhancing user experiences.

2. Sophisticated Tools: AI-driven tools are becoming more advanced, offering businesses powerful ways to optimize their online presence.

3. Stay Updated: Keeping abreast with the evolving trends, tools, and best practices in AI is crucial to maintaining a competitive edge in the market.

Do you have any specific questions or areas of interest regarding AI, conversion optimization, and SEO?

I'll continue to explore how AI can help automate marketing and share my findings in this newsletter. Let me know if there are specific subjects are you curious about. If you use this kind of automation with AI, I'd love to know about it. And if you never thought about this kind of automation and are excited to give this a try but need a hand in setting it up, I'll gladly help in whatever way I can.