AI-assisted marketing, brand value, and Reddit snake oil – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday .
I want to start with a confession:
?? I fumbled the waitlist link
Last week, I officially announced that the new version of my Personal Branding Blueprint course is coming in a month. But the waitlist form wasn't visible.
The course will come in two flavors: a self-paced version you can follow at will and a cohort version for those who also want access to live content reviews and some group accountability. You can already sign up to get a special early-bird discount and immediate access to a one-hour workshop video if you want an early start.
by Massimo Giunco :
?? Nike: An Epic Saga of Value Destruction
This is a great case study of what happens when you implement “the new way of doing business” in an organization that doesn’t necessarily support it. It seems Nike didn’t recognize the added value wholesalers and retailers had for the brand, nor did they get that “data-driven decision making” nowadays is a pipe dream and performance marketing alone can’t support a mass-market consumer brand (nor many other, for that matter).
by Andy Crestodina at Orbit Media Studios :
领英推荐
?? How to Write AI Prompts That Improve Everything in Your Marketing
This title promises A LOT. But it does deliver a helpful wait to create versatile prompts and get AI to critique your work and provide recommendations. It’s about being clear about your persona and priming the bot with best practices. And in the end, Andy sets expectations right: some of the suggestions are obvious; some of the suggestions are irrelevant; a few of the suggestions are really interesting. So you may just find something useful!
by Lars Lofgren :
?? The Sleazy World of Reddit Marketing, Everything is Fake
With the rise of Reddit in Google search results, people are taking note. And trying to game the system. Lars Lofgren dives deep into the world of shoddy Reddit spam—from affiliate link spam to marketing manipulations. We need to be clear on where information is coming from. And it seems Reddit is quickly changing from a reliable source to something… not amazing.
Thanks for reading this far! Here’s a cute kitty as your reward.
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Software Architect II - DX at UST Global | DX Practise Lead | MarTech Mentor | Featured Speaker | Technology Consultant | Digital Experience Platform(DXP) Expert | Tech Blogger | Corporate Trainer
2 个月It's interesting to see how Reddit is evolving in the realm of SEO. Your cautionary tale about brand value destruction is thought-provoking. I've used Reddit for personal interests, but your insights shed new light on its darker side. Thanks for sharing, Vassilena Valchanova!
I help startups raise capital quickly and easily ?? | Founders Ally | VC at Intelis
2 个月Every Monday rolls around and I think "maybe I should just unsubscribe from half the newsletters I follow and just replace them with yours so I can get your article recommendations instead?" Thanks for doing the hard work to make our info diet more nutritious Vassilena Valchanova!
Co-Founder and CMO at Orbit Media | SEO, Analytics, AI, Content Strategy and Website Optimization
2 个月I love how you summarized our little post, Vassilena. "This title promises A LOT" ?? I'm glad if it lived up to that promise!
Partner @ Double | Marketing and growth with a hint of human psychology ??
2 个月I am afraid to admit I read some snark pages on Reddit, yes ??
I help you create visual sales funnels | Personal branding design | ? Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine ????
2 个月I always look forward to your weekly roundups Vassilena Valchanova ??