AI Analysis of 8,000 top YouTube Ads and Reels Are More Popular Than TikTok
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
YouTube reviewed the top 8,000 ads on its platform to find what winning brands do best. To give you an example, winners reinforce community—or celebrate individuality.
Four ways Google Analytics delivers actionable insights for your business
Four new tools will be rolling out over the next few weeks: AI-generated insights to break down complex data, data tracking from both Google and non-Google sources, new ways to monitor and plan your budget, and new tech to help you comply with privacy rules and keep up with the lack of third-party cookies.
Instagram reels are now more consumed than TikTok across various regions, including US
New research has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the USA, establishing itself as the second most popular video service among American users.
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Meta Auto-Bidding vs Manual Bidding: What Most People Get Wrong
Is it better to run a Meta ad campaign bidding for the highest volume (i.e. autobidding) or with a manual bid in place? Most people don't understand how Meta's bidding system works because they don't understand how the pacing works. This post breaks down exactly how these two buying methods differ.