AI In Advertising

1.?????Lexus: “Driven by Intuition”

Lexus is a luxury car brand known for its innovative technology. In this ad, Lexus showcases their latest tech- an AI-powered car that can read and respond to the driver's emotions. A very unique concept - no other car brand has created such an idea before.

The production of this ad was a collaboration between Lexus and a team of AI experts. The car was fitted with advanced sensors and software that can detect changes in the driver's heart rate, breathing, and other physiological responses. The data collected from these sensors is analyzed by the AI system, which then adjusts the car's features accordingly.

To bring this concept to life, Lexus created a visually stunning ad that showcases the car's intuitive features. The ad begins with a shot of a person getting into the car, and as they do, the car begins to read their emotions. The music changes to match their mood, the temperature adjusts to their comfort level, and the car even adjusts the seat to fit their posture.

The ad was shot using state-of-the-art equipment, including high-end cameras and special effects software. The team used a combination of practical effects and CGI to create a seamless and visually stunning ad that showcases the car's features in action.

2. Huawei: “StorySign”

Huawei is a tech company, known for cutting-edge products and innovative solutions. In this ad, they Huawei showcases their commitment to using technology for social good.

They showcase an app that uses AI to help deaf children learn to read by translating books into sign language.

This ad was created by Huawei and a team of sign language & deaf education experts.

The ad showcases the impact of the StorySign app on the lives of deaf children and their families. The ad features real families using the app to read together, and the emotion and joy on their faces is palpable.

Overall, the Huawei "StorySign" Campaign is a great example of how tech can be used to make a positive impact on society.

3. BMW : voice assit

The BMW Voice Assist ad is a good example of how innovative tech can be used to create a seamless and enjoyable driving experience. In the ad, BMW showcases its latest Voice Assistant technology, which allows drivers to control various features of their car using voice commands.

The ad showcases people using the intelligent voice assist to find different features of the car, to get music which matches their mood and soon.

The BMW Voice Assist ad shows how AI can help in having a great driving experience.

4. Macdonald’s snaplications?

McDonald's Snaplications is a superb marketing campaign that effectively leverages AI to attract and engage young job seekers. The ad showcases the McDonald's mobile app, which allows users to apply for a job by simply using their smartphone camera to scan a Snapcode.

The Snapcode leads users to a custom McDonald's filter, which adds a McDonald's hat and name tag to the user's face, creating a fun and engaging experience. From there, users can record a short video introducing themselves and answering a few basic questions about their availability and experience.

The campaign is a clever way to reach out to younger generations who are always on their phones, and who may be more likely to apply for a job using a mobile app than through traditional methods. The fun and interactive nature of the Snaplications process also helps to make the job application process more accessible and less intimidating for young job seekers.

5. Google Nest Mini?

Google created an ad for the Google Home Mini that shows people using the device to control their smart homes, play music, and answer questions.

In this ad, we see a family where the child has been selected to play the role of Jhansi Rani Lakshmi Bai - one of the earliest freedom fighters of India.

The family along with the child, learn about the historic figure and with the help of Nest Mini, get the child ready for the portrayal.

A very good example of how AI tech can be of help in day to day life!

6. Mastercard

Mastercard created an AI-powered drive-through that can personalize customers' orders based on their past preferences. The ad shows people using the drive-through and getting customized orders.

By integrating AI-powered technology into the drive-thru process, Mastercard is able to offer a more personalized and efficient service, which will resonate with customers.

7. Swiggy : Voice of hunger

The Swiggy "Voice of Hunger" is a humorous funny campaign which showcases people engaged in the act of "creating food like voice markings".

As usual, funny and relatable, this ad gets you hooked and at the same time very cleverly telling you what all you can probably order from Swiggy!

In all, it is heartwarming to look at how brands are integrating AI into their communications and use the power of AI to do social good, engage their audience and make their life a little better.

Time for one quote : Quote of the week :

"You are the average of the 5 habits you repeat most" - James clear

One question for you :

What is the one thing you believe to be true even though there is currently no evidence that it might be so?

Let me know!