AI in Advertising and Marketing: Hype or Reality?

AI in Advertising and Marketing: Hype or Reality?

In this rewind episode , Todd Juneau and Kelly Maguire revisit some of the most compelling discussions around the role of AI in marketing.

They explore whether AI is genuinely transforming the industry or if it’s overhyped. They address its ability to streamline tasks, analyze complex data, and enhance decision-making.

They critically examine how AI can impact media planning and discuss the balance between automation and human creativity. This episode offers a fresh look at the future of marketing, raising important questions about AI’s potential, potential risks, and its real-world applications.

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