AI Advancements & Omnichannel Optimisation.

AI Advancements & Omnichannel Optimisation.

Get the low down on Google's cookie u-turn, Generative AI's influence on search engine results, and find out why Omnichnnel Optimisation is now a non-negotiable for brands in this #ResoNewsflash.

Top News.

Google Third-Party Cookie Deprecation U-Turn

The Google Cookie U-Turn.

As we all well know, Google Chrome is proposing a new approach to third-party cookies (3PC) that prioritises user choice over complete cookie deprecation.

We dive into what has changed and what this means for brands, advertisers and agencies alike.


Karina Pike Shortlisted At B&T Women in Media Awards

B&T Women in Media Awards Shortlist.

Congratulations to our General Manager, Karina Pike, for making the B&T Women in Media Awards shortlist!

We look forward to celebrating with everyone at the B&T Awards Ceremony in Sydney on Friday, 16th August.


Omnicom Media Group Ranks #1 in ComVergence

Omnicom Media Group Ranks #1 in The COMVergence Media Agency Billings & Market Share report.?

OMG has topped the COMvergence Media Agency Billings and Market Share report for the 4th year in a row.?We're thrilled to have ranked #25 in the report too!


Top Reads.


Omnichannel Optimisation A NON-Negotiable Mel Williams

Omnichannel Optimisation Is A Non-Negotiable For Brands To Prevent Falling Behind.?

Without an omnichannel view of your brand, you're flying blind according to our Optimisation Director, Mel Williams. It’s also impossible to improve the user experience if you don’t fully understand all the moments that customers go through as part of their brand experience.


What Does The Future Of Search Look Like David Castle

What Does The Future of Search Look Like?

We all know that generative AI is on the rise, and search engines such as Google and Bing will be launching AI-generated search answers in the search bar very soon.

This change in search is calling for an overhaul of how marketers should approach the future of search.


What RESOs are reading.


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