AI & Advanced Machine Learning Techniques in Business #38
Achille Ettorre, MBA
Artificial Intelligence & Data Science Executive | 'The Digital Advantage' Author | AI Solutions for Business Growth | Advisory Board Member | TEDx Speaker
Are you ready for the new digital world driven by AI? The truth is that most businesses have already begun realizing the importance of analytics in their workflow.
If you are looking forward to the future innovations, why not step up and incorporate those advanced machine learning techniques into your business?
What Is Machine Learning?
Machine Learning is a significant part of artificial intelligence. When a set of computer algorithms are put into effect and constantly optimizing their performance, user experience improves.
Data is captured and filtered so as to produce the anticipated results. The entire process is completed automatically without even having to involve humans. This opens a whole new world of possibilities.
In order for businesses to thrive, it goes without even saying that Machine Learning is a must. No one could expect to get similar conclusions through the use of their own resources. It is just impossible.
Applications of Machine Learning
There are no limitations as to what you can achieve through Machine Learning. Once you figure out how to get those algorithms doing all the hard work for you, the truth shall set you free.
Algorithms can be used to optimize the guest experience in a website determining how to make shopping or any other online function easier. Similarly, they can be used to identify the quality score of social media posts or articles.
Commercial sales could use a boost and this can happen straight from data analysis. When you know what to look for, things become clearer and decision making stays on target.
Technology Impacting Economy
Technology has been developing dramatically over the past years and its growth is not going to stop any time soon. This means that analytics tools and software, applications and systems will continue providing businesses with great leverage.
Through the proper technological aid, businesses can now spot the parts that do not perform as planned. In this way, they can rectify them and get back on their course to success.
Creating the Perfect AI Model
Unlike setting the most suitable machine learning algorithm, creating the perfect AI model requires a lot more. You first have to decide what it is you are trying to gain out of the process.
After having clarified that, you should target accurate data. Even though there is an inexhaustible wealth of data out there, not everything can be used in your favor.
It requires training, trial and error testing of different approaches, and ultimately identifying the best options for your business’ customized needs. Turn to simplified mobile-friendly forms and use different funnels, such as checklists, interviews, and surveys.
Pitfalls of Data Analysis
You would think that data analysis is a key element of your business growth. Although technically this is correct, everything holds its own risks. In this case, data can lead you to inaccurate conclusions and throw you under the bus.
To avoid such challenges, you ought to be patient. Rather than jumping into conclusions, you need to cross check everything. Then, you must train your employees to make use of such data in the best way possible.
This doesn't happen overnight. However, once it happens, the outcome will certainly help in the long term.
Understanding AI Model Lifecycle
What do you want to accomplish through your AI Model? Are you simply experimenting with your target audience or do you want to get tangible improvement in your business?
By pinpointing the exact scope of your AI Model, you are one step ahead of competition. You know what you are looking for and you are ready to start building it.
Now is the time to figure out how to collect the data, process, and eventually draw conclusions. This is a complex procedure which involves granting data access to specific departments.
Operationalizing Your Model
Of course, even after completing this lifecycle, you will still need to monitor the different aspects of the model. If you observe any abnormalities or deficiencies, it is imperative that you adjust the model accordingly.
Think about ROI. Return on Investment is of paramount value. Therefore, you need to put your model to use and test its performance.
Revolutionize Your Work
All the existing patterns and features in the data will allow you to gain useful insights on how to optimize your business performance. It is a matter of how you deal with the acquired knowledge that determines your company’s future.
Given that it is a continuous struggle to maintain your AI Model with the latest advancements, it is no wonder why so many businesses fail. However, succeeding means that your work can revolutionize within its niche.
The Future Is Here
Big Data is the only way your business remains sustainable over time. There is vast competition and the stakes are too high for you to ignore the trends.
The future is here, and you have a decision to make. Either you do what it takes to leverage your business and allow it to thrive or you sit there still and watch others pass you by.
Final Thoughts
By implementing a viable AI Model, your business takes a huge leap towards the future. Information is crucial, enabling companies to push forward and optimize their performance.
However, this is not a “one time” thing. There is a whole process behind the AI Model, which you need to adhere to for getting the benefits you want. You need a well-thought plan, with a set scope and the proper resources to put it into effect.
Analytics will allow you to truly transform your business and its operation as long as you dedicate the time and effort to achieve greatness.
Founder & CEO at BLDUP, Inc
3 年Great article, Achille. I love reading your blog posts. Thank you!
Knowing you, .. Achille Ettorre, MBA I strongly believe that your love for #AI with a combination of your leader personality is a valuable combo that allows the community to grow by leveraging the knowledge and insights you share. Being authentic and generous, you also build your authority as a thought leader?? It's amazing to learn more and more from you