AI ads in YouTube videos, making money from the TikTok Creative Challenge, real media-kit examples

Hi there! This is Amanda, and welcome to our weekly creator economy newsletter, Business Insider Creators.

?Here’s what to expect in this week’s edition:?

• How to start making money on TikTok from user-generated content

• 29 media kits influencers use to land paid brand deals

• And more, including 3 takeaways from new data on how much money creators are making in 2024 and nominations for the next wave of music-tech startups.

Meet the startup placing AI-generated ads in YouTube and TikTok videos?

Adtech firm Rembrand is using AI to bring product placement to YouTube and TikTok videos.

The ads appear as silent animations integrated into a creator's video.?

Lauren Johnson and I spoke with Rembrand CMO Cory Treffiletti , who said the company pays creators a share of the revenue from the ads, which are charged on a fixed CPM-rate model.

Read more about the strategy here.

How to start making money on TikTok from user-generated content

Last May, TikTok introduced the Creative Challenge program focused on user-generated content.?

Shriya Bhattacharya wrote that creators can make money when their videos are posted by brands, as well as from bonuses.

Users need to be at least 18 years old, based in the US, and have at least 50,000 followers.

Read more about how it works here.

29 media kits influencers from TikTok, YouTube, Instagram, and OnlyFans use to land paid brand deals

Brand sponsorships are the top income stream for creators.?

Influencers sometimes send brands a media kit to showcase key stats and demographics.

We spoke with 29 creators on YouTube, Instagram, TikTok, and OnlyFans, who shared their media kits.

Read more about their media kits here.

Seeking nominations for the next wave of music-tech startups helping artists and their teams

Sydney Bradley and Dan Whateley are compiling a list of music-tech startups helping artists and their teams. They want to find out which companies are building useful tools for the music industry in 2024.

Submit your ideas here by April 15.

More coverage from this week:

The business of being a creator

• 3 takeaways from new data on how much money creators are making in 2024 (Business Insider)

• For creators and former bloggers, Substack offers a new revenue stream (Glossy)

• JoJo Siwa grows up (NYT)

Social platforms and creator-economy startups

• Paramount has hired a bank to explore selling VidCon (AdWeek)

• Hundreds of creators sign letter slamming Meta’s limit on political content (TechCrunch)

• YouTube releases new Shopping features (YouTube Blog)

What’s happening in digital culture

• California judge dismisses one of 'Are We Dating the Same Guy?' lawsuits (NBC News)

• Meet the 25-year-old who TikToked his way onto RFK’s campaign team (The Washington Post)

Thanks for reading! Send me your tips, comments, or questions: [email protected].