AI ads are annoying ?? Top Apps of 2024 ?? Users spend LESS but download MORE??Catch missed stories on Instagram ?? And more!
As we dive deeper into December, the momentum is just getting started.
In this edition, we’re sharing advanced strategies, expert insights, and key trends to help you maximize your app subscription growth as the year wraps up.
From seizing last-minute opportunities to setting up for a successful start to the new year, we’ve got you covered.
Ready to finish the year even stronger? Let’s go!
This Month In Mad News
Award-Winning Growth: Crea’s Success Story ??
How We Scaled Crea to the Top
In a market where less than 8% of apps generate meaningful revenue, we knew the stakes were high.
Partnering with Crea, we applied our tried-and-tested strategies—enhancing LTV, refining UI/UX, and leveraging targeted ASO and paid marketing campaigns.
The result? 2x downloads, 3x revenue, and a 10% boost in LTV. This performance didn’t just scale Crea—it won us the Best Revenue Optimization Campaign Award at the App Growth Awards 2024.
With the right strategy, we helped Crea achieve outstanding success—and we can do the same for your app!
?? Looking to elevate your app to the next level?
Click here to book a call to learn about our partnership program! ??
App Development ???
? Get ready with the latest beta releases by Apple Developer
? Software development trends and predictions for 2025 by Developer Tech
? 5 Mobile App Statistics to Know Before Developing an Application by Expert App Devs
App Marketing ??
? Google Shares the Top Search Trends of 2024 by Google
? The Best Performing YouTube Ads of 2024 by Mobile Marketing Reads
? 2025 Predictions: The Ultimate App Marketing Playbook for Success by YodelMobile
Social Media ??
? 26 Predictions for Social Media Marketing in 2025 by Social Media Today
? Instagram Implements Screenshot Blocking for View-Once Media by Instagram
? Instagram teases AI tools for editing appearances, backgrounds in videos using prompts by TechCrunch
Consumers Criticize AI-Generated Ads: "Boring and Confusing" ??
A NielsenIQ study reveals that AI-generated video ads are often seen as "annoying," "boring," and "confusing," despite their polished production quality.
The main issue? They lack the emotional connection and authenticity viewers expect, causing many to disengage.
领英推荐
For app subscription services and marketers alike, this serves as a reminder: while AI is great for efficiency and creativity, it should be used to complement—not replace—the human touch.
Balancing innovation with relatable and genuine messaging is key to retaining users and building lasting trust. ??
Guides ??
? How to tackle New Year’s subscription churn by RevenueCat
? The Role of App Titles in App Store Optimization by Gummicube
? 6 Steps to Boost App Ad Revenue This Holiday Season by AppLovin
? Maximize App Store Ratings with Ranking History Insights in 2025 by App Follow
? How to Manage and Optimize Apple Search Ads Discovery Campaigns? by Split Metrics
Industry Insights ??
? Top Downloaded Mobile Apps Worldwide by Statista
? State of Mobile 2025 (Pre-Register) by Sensor Tower
Further Readings ??
? What Big Tech giants are planning for 2025 by Yahoo News
? Why TikTok Faces a U.S. Ban, and What’s Next? by NY Times
? Google's AI video generator blows OpenAI's Sora out of the water by Business Insider
Tool Updates ??
? Snapchat introduces a unified monetization program for creators by TechCrunch
? What’s new in Android’s December 2024 Google System Updates by 9to5 Google
? OpenAI updates ChatGPT Search with voice queries, faster results, mobile maps integration by Venture Beat
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