Agrumaria Reggina Launches PRIMA at WPC 2024
Agrumaria Reggina
We are a Nature-Inspired Family Company for Nutrition & Beauty. A Benefit Corporation.
Reggio Calabria, June 2024 – Agrumaria Reggina, a leader in the citrus and essential oils industry, is excited to announce the launch of its new brand, PRIMA, at the World Perfumery Congress (WPC) 2024. This launch marks a significant step forward in the company’s ongoing journey of innovation and excellence.
PRIMA, derived from the Italian word for "first," symbolizes a fresh chapter in Agrumaria Reggina’s storied history. The brand captures the essence of our heritage while embracing the future of olfactory artistry. Alongside our continuous development of essential oils, we are introducing specially formulated ingredients for fine fragrances. Additionally, PRIMA focuses on up-cycled fruit and botanical infusions, which aim to enrich fragrances with unique and delightful notes, ensuring these ingredients are available even when their essential oils are not.
"Our new brand, PRIMA, is a testament to our dedication to blending tradition with innovation," said Felice Chirico , CEO & CCO at Agrumaria Reggina. "While we continue to develop our essential oils with care, PRIMA broadens our range with new ingredients tailored for fine fragrances and introduces up-cycled fruit and botanical infusions, reflecting our deep connection to the fragrant beauty of citrus and our commitment to offering unique and captivating products."
The launch of PRIMA highlights our passion and dedication to the world of citrus ingredients. Join us in embracing new horizons of scent creation.
For more information, visit us at WPC 2024 by Perfumer & Flavorist+ , booth #630 or send us an email at [email protected].