AGRICULTURE: THE REVOLUTION THAT WILL GUARANTEE SUSTAINABILITY AND THE CONTINUA EXISTENCE OF LIFE AND THE HUMAN RACE - PAST PRESENT, AND THE FUTURE.

Life, as it is known, whether in the past or the future or as is, presently, mankind has been known to adhere to the following attributes; to be productive, reproduce, and grow.

In all these the common denominator in life is the man and his activities driven by the desire to survive.

To achieve this feat, throughout history, humankind has faced numerous challenges, but one of the greatest challenges ever faced, even today, is the mass migration of people from economically and socially challenged countries to those considered to be better, economically.

This mass migration has led to a population explosion in the host countries, which has given rise to new challenges, particularly, as it concerns nutrition and health.

Many migrants still crave the food of their homeland, which can pose problems for the health of the recipient in the new country.

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To address these challenges, it is essential to recognize the critical role that agriculture can play in promoting sustainable development and ensuring access to safe and nutritious food.

The challenges

The majority of the migrants into Europe and the Americas are of African descent. Feeding this growing population has posed concerns to the governments of the host countries. What further complicates the challenge to the host countries is the fact that most (if not almost all) the migrants of African descent still crave cuisines from where they migrated – what a paradox.

Previously, some migrants carried local foodstuffs (from their country of origin) to the host countries, for themselves (or to sell to people living overseas).? At other times this foodstuff has even become unfit for human consumption but is still delivered to the recipient in Europe or another destination in the new country. To curb this illegality of potential ‘poisoned’ foodstuffs (that could be detrimental to the recipient’s health resident in the new country), many of these host countries have opened their borders to the importation of these food items to be brought having met certain regulations and policies standards requirements imposed by governments on imported food items – several restaurants, food kitchens and markets that provided these foodstuffs started and can be seen in some of these host countries. This is to minimize secondary issues of epidemic and health dimensions.

How African countries can take advantage of this trend

1.???? First African countries should develop laws and policies that will free up (or make more) land available for agricultural practices for agribusiness practitioners in the country.

2.???? Then the government of those countries along with the agencies of the African Union, AU, should enact laws and regulatory policies that will ensure that between 70-80% of Key Value Chain Actors (Activities) are present within the continent. This will enable agribusiness practitioners to develop sustainable competencies for specific home-grown commodities. This will guarantee that the majority of the value created is retained in the country minimizing or eliminating the challenges of capital flight.

3.????? Agribusiness practitioners should ensure that agricultural practices or activities are as ecological and biodiversity-friendly as possible.

4.???? Finally, and most importantly, African countries should encourage individuals engaged (would-be) in agriculture practices to learn to view agribusiness as a business (with the potential of a multinational business) and not for sustenance only.

Agribusiness should be approached as a major human activity that can guarantee and improve human existence through productivity, packaging, and providing services that promote good nutrition and promote good health.

Benjamin Marcel Consultants

At Benjamin Marcel Consultants, we provide consulting services to SMEs desirous of developing the required competence to improve their profitability by implementing winning growth strategies capable of making them leading businesses in their respective industries in sub-Saharan Africa.

Product/Service

Business (Market) Research (BMR)

Perform marketing research of the product/service's viability, complements, and competition, and afterwards develop products and service(s) features (and benefits) required by clients' target market.

Furnish clients with excellent product/service knowledge,?life-cycle, possible KSF, and understanding of the complements market.

Good background knowledge of the product/service entry strategy and sustainability

Business (Diagnostic) Analysis (BDA)

The analysis of industry key players and socio-economic factors for the business product(s) or service(s) characteristics in the marketplace; develop case studies, digital books, and articles (newsletters) designed to convey needed information.

The observed gap creates opportunities for innovation and positioning strategies for growth in the market.

Ability to pre-empt industry players' moves and then strategically build a sustainable and profitable winning market strategy rather than be reactive due to market forces and unexpected activities.

Business Performance Management (Monitoring and Evaluation)

Design and implement appropriate performance matrix elements that adequately capture product or service performance for evaluation that best measures the KPIs.

SMEs will create appropriate measures and how best to evaluate them

The activities monitored for better decision-making are attained that are devoid of surprises.

Training

Case studies, slides, and digital books will be developed into training packages sold online and onsite to the target market.

Aid clients during strategic or human resources development sections to understand possible unique situations for clients' industries.

Enable clients to learn the skills required to come up with possible options that clients can use to build and sustain business growth and profits.

Contact Details:

Email: [email protected]

Phone: +234-812-287-5002

WhatsApp No: +234-803-448-6681

Twitter: @Benjamin Marcel