Agriculture Businesses Engage 29 Design Studio to Tackle Growth Strategies

In a year where recession looms large, 29 Design Studio must be doing something right. The branding and strategy agency isn’t seeing a downturn and has continued to see growth with clients in the food, beverage, and agriculture industries. Scaling agribusinesses Norwich Meadows Farm , ProAgni , and Billsboro Winery have joined the agency’s roster of clients.

“Food, bev, and ag businesses are doubling down on their brand strategies and marketing,” said 29 Design Studio founder + CEO Maureen Ballatori. “We’re starting to see the smoke clear for some after a tough couple of years from the pandemic. Despite those challenges, the farms kept farming, the agtech companies kept innovating, and the wine kept flowing. Now, these companies are focusing on honing their messaging, positioning, and storytelling – helping them better align with their core audiences.”

NORWICH MEADOWS FARM

Norwich Meadows Farm is one of the longest-standing certified organic farms in the US. They have grown organic produce in Norwich, NY, for over 20 years. Their produce and specialty crops are available in farmers' markets throughout the state and New Jersey and are often purchased by notable chefs for restaurants in NYC and beyond.

The Farm and its owner, Zaid Kurdieh, are passionate about soil health and regenerative practices and seek to introduce this messaging into their overall brand. "We chose 29 Design Studio for their grasp of the complexities of our markets and, thanks to working with their team, we have a clearer vision of who our customers are, what drives their buying decisions, and how to communicate about our offerings in a way that directly addresses existing and new customers' needs."

PROAGNI

Australian agriculture biotech company, ProAgni produces animal- and planet-friendly livestock feeds and supplements. They are focused on improving economic outcomes for producers and are helping the agriculture industry tackle critical global challenges, including methane reduction.

Warren Lee, Commercial Director at ProAgni, said they chose the agency for their industry expertise and collaborative work ethic. “We needed someone with local knowledge and a strategic mindset. It’s been invaluable to us to have the 29 Design Studio team share their perspective and tune up our messaging, not just for access to a new market for us, but to make our message clearer generally.”

ProAgni has been in the media as a recipient of numerous awards for its innovative practices, including winning the $1M top prize in the 2022 Grow-NY food and agriculture competition.?

BILLSBORO WINERY

Situated on the banks of Seneca Lake in Upstate NY, Billsboro Winery focuses on small-scale production in crafting award-winning dry classic European varietal wines from the region’s best vineyards. Their commitment to quality is evident in the glass and the atmosphere in their tasting room.?

As production increases for owners Kim and Vinny Aliperti, so does their focus on wine consumers and the many ways they interact with the Billsboro brand. Kim said, “The 29 Design Studio team knocked it out of the park for us with our new logo mark and email templates. Their work was so good we’re moving forward with a website refresh to elevate our whole online presence!”?

“I’d argue that there’s no bad time to focus on brand strategy and creating messaging that resonates with your target audience,” Ballatori says. “The companies we work with have stories that are hard-earned, and we look forward to helping share them with the world.”

29 Design Studio works with food, beverage, and agriculture brands on strategy, branding, and marketing. Focused on strategic partnerships with clients, the agency specializes in brand-building, realizing success for companies such as Fee Brothers, King Brothers Dairy, Gimme! Coffee, Visit Finger Lakes, and Lattini Sunflower Milk.

View past work and explore case studies at www.29designstudio.com.