It Takes One Step Backward to Start Racing Forwards

Today marks our first year anniversary and with that brings the perfect time to pause for a moment of reflection. What did we do right? What can we do better to make our clients even more satisfied? And most importantly, how should we adapt our services in this ever-changing environment to ensure we continue to always be 5 steps ahead of the competition?

“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.” - James Cash Penney

Agility in adapting to constant market conditions

Being a startup provides us with a unique advantage of being able to navigate the competitive waters like a speedboat while our competitors move like the Titanic finding it heavy work redirecting their ship when trying to adapt to modern-day trends. And yet we’ve seen time and time again that constant adaptation in our methods of finding solutions for our clients has been the single biggest cause to our success.

 “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” - Albert Einstein

Running as a pack

Working as a team, we have clients in four continents and have secured customers as diverse as innovative start-ups to companies ranking in the top 20 of the world's most valuable. Our next step is expanding into the South American market in Spanish!

 “Do what your competition will not do. Go where they will not go. Think and take actions in 10X quantities that they cannot comprehend. Think about it: What's the worst thing that can happen to you if you just totally go for it?” - Grant Cardone

Core principles are consistent, core offerings must be flexible

In no way am I not saying we didn't have to go through all the cliches that a startup goes through. From triple negatives (above), bad partnerships, and trying to juggle too many products to name just a few! But each time we’ve gone back to our basic corporate principle: listen to what our customers say, need, and request support for. And then fine-tune our services accordingly.  

It is specifically thanks to our regular reflection and an eagerness to listen to our customers that our 18 person team is now ready to announce an array of new solutions coming to our Conversation Trees Brand soon. Thanks to our investors and feedback from our customers, below is a summary of our new solutions.

ManyMangoes, a B2B solution for outsourcing demand generation strategy and activities. The core of our business which we will continue optimising our offering to maintain our position as the #1 LinkedIn outsourcing supplier and world leader in demand generation go to market strategy.

LemonTrees, a corporate training program built for territory-specific demand generation go-to-market strategy and enablement on practical techniques that require <20% of time prospecting to reach pipeline targets.

MIC , a marketing-in-a-box solution designed for small businesses needing a bundled package including content writing, digital presence optimisation, and direct digital engagement support.

Basil the Food Bot , a B2C chatbot with 10’s of thousands of elegant recipes that are easy to find, intelligently matched, and simply delivered within seconds of chatting.

11 Interest-based bots - from music, drinks, technology, DIY-projects, and many more core interest groups, our team are consolidating the web to deliver the world’s most interesting activities, all delivered through chatbots, which are intelligently matched with the user, easy to find, and delivered within seconds of chatting with the bot.

ConversationTrees, a B2B, B2C, and B2B2C organisation that manages, trains, and designs conversation trees and engagement strategies.

 “There are no mistakes in life, only lessons. There is no such thing as a negative experience, only opportunities to grow, learn and advance along the road of mastery." - Robin Sharma

2-year goals

By this time next year, we'll be operating in five continents, have six industry-specific bots, AI on sales pitch effectiveness for three B2B industries, enterprise, and ecosystem collaboration packages, and <<<unknown>>>.  Let's go for it!"

Your turn

My challenge to you is: what solutions can you come up with when you collaborate as a team more frequently? What possibilities are you not exploring because it's either a) too difficult or b) too complicated?  How would this activity impact your competitiveness?