Agile an Unexpected Journey
Karl A L Smith, FBCS, FRSA
数字设计、战略和转型主管 | 转型总监 | 敏捷世界? | FBCS | FRSA| 理学硕士 | 蓝筹咨询| CXO | 客户敏捷性和用户体验创始人 | 发明家和工程师| 作者 | 博学者
Excerpt from Volume 1. Published 27 Apr 2021
Authors
Matt Turner, Myles Hopkins, Mika Siitari, Grace Johnson, Gail Ferreira, Craig Cockburn, Sabrina C E Bruce, Evelyn Lekhtman, Mark Walsh, Karl Smith
Karl Smith Collator
Polymath Knowledge, Edinburgh, Scotland, 2021
1.0 ????Acknowledgements
I’d like to thank the open-mindedness of the participants of this book who just trusted that it was for a good reason and decided to participate. I’d like to say to all those who said they would participate but for whatever reason could not, I’m sad you’re not in this one but maybe you can be in Version 2. And I’d like to admit personal limitations, I really don’t know everyone, so I invited people I know, but if you want to be in the next Version, contact me and I will add your chapter in.
2.0 ????Dedication
This book is dedicated to the problem solvers not to agile itself. After all agile is a thing and people are, well amazing. So, to all the problem solvers throughout history who have solved the issues of the day or created something that later solved a problem. I thank you on behalf of all those who benefited and never knew your name. No hashtag is possible!
14.0 ??Karl Smith
14.1??How did you hear about Agile and how did you first get involved?
I think I first heard about Agile around 2002 in one of my client’s offices, I was pulled aside and asked about it as I had been a Prince practitioner. Prince was in fact amazing in comparison to the utter shambles that was there before. Unfortunately, it took some wonderful thinking and common engagement principals turning it into strict processes and documentation that became the utter garbage called Prince 2. Not knowing anything I confessed my ignorance but decided to investigate Agile. There were wild claims even in those days of amazing effectiveness and the common human response I had was to check if someone is trying to sell me a bean or invisible clothes.
At this time, I had been involved in pretty much every kind of design from engineering to marketing to information systems there was. I’m not a graphic designer (I dabble) and all praise to those that are they are utterly brilliant thinkers. For the confused amongst you Design is a problem-solving exercise involving the design process that encapsulates how humans have evolved. First, we try and understand the problem, who it affects and its context. Then we try some solutions learning from failures and success alike because we don’t know the answer, sometimes we don’t have the right question either. Then we extend a few possible solutions and revalidate them with the intended users or in more complex or difficult usages and see what works. Ultimately, we will have several possible solutions that are then prioritised by other factors, like cost, time, production complexity, usability, accessibility, ergonomics, anthropometrics’, social context the list relates to the problem being solved.
I’m including a few projects not because they broke the mould but because they threw it away and had the clients and teams with the guts to create new moulds.
14.1.1???April 2008 Nitro Group Website through Mook
This project was specifically designed for users with ISDN to exclude users who would not be potential clients. This project was driven by stakeholders in the USA and designed in London at Mook in Covent Garden the Digital Agency part of the Nitro Group. My role was as an Information Architect to audit the existing site and propose how it could be delivered in a new and more engaging experience. The second part of the project was to storyboard the interactions and create a content model for the build. The original design allowed for the navigation to flip to?the bottom right and invert the item order in deference to SE Asia clients. The site shown is version 2 unfortunately I don't have images of the 1st version.
14.1.2??September 2008 Learndirect through Collective London
This project was intended to create to new way for Learndirect to acquire students. It was done at Collective London , my role was as an Information Architect and Interaction Designer to confirm what the contract required, audit the existing courses, and determine what the strategy and features should be for engaging with new potential students. I also storyboarded the key user journey’s so that the animation team could map the visual concept to the main KPI's.
14.1.3??2009 The Bank of Moscow through Altogetherdigital part of The Engine Group
This project was to completely change the image of Russian Banking after the 1990's crashes where customers lost all their money. Also, there was a major drive to engage in credit cards in a culture adverse to credit. The project was done by Altogether Digital part of The Engine Group in Soho, London. My role was User Experience, Service Design and Innovation based upon secondary research I accessed and used conducted by The World Bank. I was involved in creating the concepts for new credit cards, savings products, and a new way to find money from ATM's or shops (you need to understand there were few street names in Moscow just areas) I create created along with all user journeys. Cultural significance was of key importance to avoid putting inappropriate images on the site like monkeys and credit cards which would have implied that credit cards were thieves.
1.1.3??So Agile kept on making noise
I’d heard that Agile had stolen User Stories from User Experience (the solution form of usability, being the diagnostic method) for designing for human experience. What I found was pretty ineffectual, user stories written like the authors were no longer human and only focused on happy path experiences. Siloed thinking that never really understood end to end customer journeys and a concept of Minimum Viable Product MVP devoid of any human usage context. Which is where I created the concept on a Minimum Viable Experience MVE from because customers are only really interested in completing tasks not how cool your code is that stops halfway through a task. This is also where the concept of the Product Advocate (later named Product Owner) comes from, they stop the delivery of incomplete products by establishing the need for delivering happy and unhappy pathways (support, FAQ’s, decision trees, etc) through products.
1.2??What was your first experience applying Agile and what did you learn?
My first application of Agile was in a small start-up where I was the UX Consultant and Scrum Master around 2003 and not until 2004 did I understand in retrospective what I’d done and what I learned. That may shock lots of people but really, agile is about working with and for people and so is UX. At this point I had no formal qualification in agile, in fact it never crossed my mind that I needed one. We needed a way of working and I suggested agile, having opened my big mouth I also got the job of implementing agile.
14.2.1??Making work fun
I used a largely unknown tool for visualisation called a Kanban that I had come across in the 1990’s with some funny tokens to describe the flow of work including a computer on fire as an indication of “No one knows” more commonly described as blocked these days. Other indicators “Prison bars” for requirements that had not been solutioned, or the Backlog today I wanted to make things a bit more light-hearted than it had been. So that provided an overview but no real indication of the details, we adopted a daily scrum for status updates and to focus on problem solving rather than kicking problems down the street. We delivered the software into UAT, I got extended on just the agile bit to see it through testing and go live and then I moved on. I think the essential thing was we were all open to the transparency we got from the Kanban and the team engagement we got from a daily stand up to fix things. I had to learn the hard way to split updates from solutions if they were not simple because no one wants a one-hour stand-up or worse we had a few two and three-hour ones, my bad, I learned and moved on.
14.3??How has your experience and practice of Agile evolved?
Since first playing with finding better ways of working and using Kanban and Scrum together I dipped in and out of agile and that’s because I have many skills so like variety in what work I do.
It was not until six years later that I actually did a Scrum Masters course. I only did the course to see if there were gaps in my knowledge and then fill them. And that attitude to trying and learning things before seeking certifications during my professional career is quite common. By this point in my working, I was mainly focused on global companies and national organisations and still looking for the elusive link between human centred design and agile (and it’s not design thinking).
14.3.1??2010 Investment Bank Risk Management of Golden Source Data Systems
A model used to deliver a critical banking ledger function where the users were business unit controllers in several locations globally, (the accountants who monitor the daily portfolio and book risk position) traders and trade desk managers in an investment bank. The above was the logic model not the workflow, while requirements were still the currency of the logic this was actually the backlog building logic. There is a lot of territorialism, but that’s fine as long as it works. Be pragmatic!
14.3.2???The Customer Starts to win at last
The next real pivot was to make the customer journey and experience all the work and not just an attribute of the work this was around 2010. Up until this point the customer was often forgotten unless there were forceful user advocates on a project. This cemented my move to organisational design, and I used my next two roles in Accenture and Wipro / Wipro Digital to test the concepts of “unstated agile” focused on customer journey outcomes. This is where I further developed Servant Leadership in myself, it was extremely painful breaking from command and control especially in work cultures that regarded people as leaders or servants (sometimes slaves). More and more I found myself playing a persona to meet the demands of the culture and I did not really like that person. Once you get P&L accountability you gain huge freedom to reach the end point and huge pressure to deliver along the easiest pathway. I chose the pathway less travelled because I wanted a better way of working, for the people I hired in those days best to ask them what they experienced. I know for the people above me I was not understandable because I would get things done in ways they did not understand. Often, they would ask to replicate what had been done like it was a cookie cutter and I refused to give them the dimensions after all none of them were ready to become servants to their staff in 2011 to 2015.
14.4??Can you share any pivotal work or case studies?
I was brought into an organisation to utilise Agile for the first time, my first pure Scrum Master role. Nope I did not just do Scrum I also did UX (no UX’er available at the time) and BA and ended up coaching the CFO and executive team on how to rapidly discover if their ideas would work and have value to the business. I became so tightly involved in the future of the company I was invited to team building exercises, but that was later. First there were some things to fix.
I also worked on two enterprise level, what would now be called business agility transformations, both of which started in technology and infected the business with the opportunities they were bringing. They both to different levels adopted the customer journey as the central spine of their transformations, I was ecstatic and worked really hard to hide it. I loved sitting in with senior executives talking about customer experience things I’d invented; it does create a warm feeling.
One Transformation was focused on Teams of Teams what is now referred to as Large Scale Scrum or LeSS. It worked really well, by building on top of working practices and the experiences of teams being consistent, rhythmic and hence dependable. It delivered value in Sprint 1 (we had 2 sprint 0’s, people are often less prepared than they say they are), not huge but it grew over time.
The other Transformation was focused on parallel delivery of SAFe it was a car crash. Nothing had been piloted efficiently, window dressing like roles and career packs were prioritised over understanding the flow of work, monitoring it and being able to measure it as it changed. Everyone claimed to be an expert, and no one was. The worst part was the political favours that were given by reducing the intrusion that the transformation was intended to make. It was a master class in corporate politics that no one seemed inclined to deal with. I think that’s the point when for me the music died in agile. That no one seemed to care if agile itself added any value at all. Everyone just moved the deck chairs on the titanic and relaxed back. Thankfully I left still sane having seen the most shocking WSJF (total waste of time and effort we should have just thrown dice) give me £1.4m I could not in all conscience spend because there were dependences on foundational work that had been fudged.
My next two pieces of work were little to do with agile, one an AI Startup and the other National Benefits Service Design. Although in the second was working in an agile team and enjoyed doing something useful again.
It was then that I thought, I wonder how everyone else is doing with agile, how exactly did they get into it and what did they learn. And then I thought why not write a book about agile journeys with each person taking a chapter. It was then I made my fatal call to Scott Seivwright to add a chapter. I’m met Scott at the car crash he was not in the centre of it (he’s innocent) and was adding value working with teams. We had chatted a few times and I knew he lived agile, so I asked him about writing a chapter. He in turn told me about an idea he had about having a Festival to Celebrate 20 years of Agile he sent me to some video but because I think like a researcher, I went to the first ever video and worked forward. What I found convinced me this this was an honest and selfless endeavour. I found a conversation where he admitted that he and a very good agile friend were not on speaking terms at the time of his death and that he regretted that they had become estranged over such silly things. Agile had split them apart when it was meant to bring people together. An internal alarm went off this was the exact stupidity that had kept me from being involved in the agile community all my working career. I was always interested, I was just taught not to have earthly gods, so I don’t. I’m not a fanboy of anything or anyone. I offered to help, he sent me off to the slack. I found two groups the Heretics (red team), loved the name so much I joined, well I pushed my way in, and they did not say get lost, thanks Richard, Craig and Yusef. I’d actually done a version of red teaming in the 1990’s so it was good to apply the thinking without people thinking I was a pen tester. And marketing because marketing was in charge of the website. I’ll only say it needed work and well I had capacity due to Covid and a huge level of knowledge. I was involved wherever I could help, it was in fact all consuming. After a couple of weeks, it was clear that we needed to pivot from being revolutionaries to being more like pirates, so we did. I interjected myself into the Web team a sub team (of 2) from marketing and we actually just got on with it. I added job titles to everyone later for the CrunchBase listing so there was a historical record. By the end of January 2021, we were on our second website and really wishing there had been more self-service built into the design. I ran several sessions during the festival and attended many others. It took place in 19 languages, 110 countries and engaged around 2 million people with over 809 Conferences and single events relating to around 1000 separate sessions of free agile insights, training and chances to share war stories from the front line.
As part of the festival, I had an idea to do an homage to Wayne’s World called Agile World (also based upon a service I created in 2003 for an Agile Ecosystem) as a marketing engagement since we were after all a huge festival with no actual events of our own, they were all distributed to local organisers. I talked with Sabrina Bruce about it, and she was up for it. In 28 days of February, we created 25 episodes, I’ve no idea how we managed it, but we did. Since then, we have continued, it’s fun, gives perspective and a great platform for people to share their Agile Journey. It’s been a brilliant experience working with Sabrina and I hope she sees how wonderful she is, one of our promo images I call Double Trouble in the alt, it pretty much sums things up.
14.5??Where do you go from here?
Overall while I am in a better place with the world of agile humans, I’m deeply concerned by the numbers of people who have been badly burned by their agile experience. I’m also laughing my head off at the gross ignorance of consultancies trying to turn agile into a templated processes and do transformation from the top down. We seem to have arrived at Prince2 with Agile, time for a revolution! While there are plenty of candidates, they are unfortunately falling into the same trap that most of mainstream agile which it is to become a business and get paid off. I am going a different route.
Agile World has become a real thing beyond the Festival still very much focused upon the World of Agile we are about to start filming our third Series as this book is being published in its first print.
14.6??At the end, please put in any details you want to promote or point to in terms of links
So, my foundational books are not all agile ones they are books about how people think or are primary research I have done myself because I’m inquisitive.
1.????Accidental Death of an Anarchist by Dario Fo is stories within stories where somewhere there is some hidden truth and like life it’s a comedy or for those who like things more visual the whole thing on YouTube with Gavin Richards taking many roles but only getting paid once, sound familiar? https://www.youtube.com/watch?v=p10xejjf0pw
2.????The Phoenix Project by Gene Kim and Kevin Behr get over yourself read it and you’ll laugh your head off I was crying with laughter during reading this book
3.????XLR8 by John P. Kotter it blows the bull out of false transformations, its pragmatic and hence very useful content
4.????Pirates in the Navy by Tendayi Viki this is a newer one, but please keep an open mind and keep learning
5.????A short guide to Agile Transformation , while my other book about Designing for Human Experience has more agile war stories, this one is just a great crib sheet of actually doing an transformation
From these and a wholesale adoption of dialectic logic I operate in a totally different mindset from other people, I reject absolutes and embrace the unknown unknowns. Knowing that not only do I not know the answer but that I’m pretty sure nothing I get told will tell me what the question is either.?Where does that leave me in a client engagement, essentially a blank canvas, it really helps in dealing with and observing personal and other people’s bias. I have no agenda at all, I’m not selling anything and not buying anything, but maybe one small one wish “save the human”. What’s your reason?
You can contact me in lots of places I respond if you can avoid a sales pitch
Finally, and for anyone who makes it to the last page, do you want to be in the next version of this book? Yes, it’s a living book and will be republished every year until someone hunts me down and stops me.
I hang out on LinkedIn most catch me there.
Regards, Karl
Talks About - Business Transformation, Organisational Change, Business Efficiency, Sales, Scalability & Growth
3 年Really goodKarl, thanks for sharing!