Agile Business Ownership and the premise of generating value for all stakeholders

The Framework for Agile Business Ownership (by ABO Academy) refers to the management and leadership skills and responsibilities needed to drive organizational evolution towards Business Agility. Its main premise is that every organization must generate value for all its stakeholders. In this article, I would like to address the first of the 14 premises of the Evolutionary Practices of Agile Business Ownership:

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The premise that every business must generate value for the organizational ecosystem with which it interacts is fundamental to the development of an evolutionary management. This implies that we must think about the positive impact of the business for all stakeholders, transcending the traditional focus on the customer (Customer Centricity) or maximizing returns for shareholders.

This mindset is an intrinsic component of contemporary Corporate Governance, which aims to balance the interests of all stakeholders, fostering the creation of lasting value for customers, employees, partners, investors, partners, suppliers, the government, academia, the environment and society as a whole. Such a perspective encourages leaders and managers to pursue business success not only in terms of immediate prosperity, but also by considering long-term sustainability.

By promoting prosperity and collective well-being, the corporation contributes to the vitality and sustainability of the organizational ecosystem, strengthening its position in the market. An approach that focuses exclusively on short-term results can result in the neglect of crucial aspects such as ethics, social responsibility and environmental impact.

On the other hand, corporate longevity is not only quantified by immediate profits, but by the ability to adapt, learn and innovate continuously, ensuring relevance and resilience in the face of market fluctuations and social demands. The awareness that business survival is linked to balancing the interests of all parties encourages a constant pursuit of stability and continuity in the organizational ecosystem.

Based on these principles, we reiterate the definition of Business Agility adopted by Agile Business Ownership practitioners:

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The market has come a long way from the paradigm shift from generating value for shareholders to generating value for stakeholders, but it is still stuck in the Customer Centricity paradigm. The customer is the most important stakeholder in the business, but if we put the business itself at the center of the strategy, we will understand (with a systemic vision) that it is one of many stakeholders. That's why we need to balance their interests in order to develop a genuine Business Agility. Anyone who focuses only on the customer is still stuck in the product paradigm. Think about it!